Gold, silver, and bronze we know—but blue
That was the coveted prize Oreo earned with its popular “Daily Twist” campaign thanks to work from both Draftfcb
as part of the second annual Facebook Studio Awards.
RELATED: Oreo gives world a ‘high-five’ with final Daily Twist image
With members of the social network’s Creative Council
serving as the 2013 jury
, this year’s other notable winners also included Allstate’s “Mayhem
,” Lay’s “Do Us a Flavor” campaign
, as well as Grey Poupon’s “Society of Good Taste
Jury members judged entries based on the following criteria:
• Is the work social?
• Does the work seize the creative opportunity of Facebook?
• Does it scale?
• Did the work drive business results?
Read more about each of the top 20 winners, as well as those campaigns that were shortlisted, here