Brands have been putting the online scrapbooking social media platform Pinterest to good use for some time now, and we’re starting to understand more about what makes a pin successful. In fact, the perfect pin has been identified:
It’s Aunt Peggy’s Cucumber, Tomato and Onion salad, according to Wired
published the results of a Curalate study of 500,000 Pinterest images that reveals the recipe, which is featured on PaulaDeen.com, has seen 307,000 repins, 8,000 likes and 300 comments.
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Reportedly, it shares several characteristics with other popular images:
- No human faces
- Little background
- Multiple colors
- Lots of red
- Moderate light and color
- Portrait style
Curalate CEO Apu Gupta says his company will eventually get to the point where it can predict how the image will perform based on past results.