We’ve covered several examples of the Streisand effect
—where the effort to suppress some piece of media makes it even more popular. This instance is definitely up there among our favorites.
An anonymous Twitter user started the account @PPAwatch
to point out user-submitted photos of Philadelphia Parking Authority officials doing the types of things they so love to give tickets for. The account has featured photos of PPA employees parking in handicap spots, blocking fire hydrants and on top of crosswalks.
It was only mildly popular until the PPA tried to shut it down, claiming logo infringement. The account was shut down, then allowed back up when the logo was changed.
That’s when the media picked up the story of the account, including a story on the local NBC affiliate
Since then the account has grown to more than 1,100 followers.
[RELATED: Master can't-ignore social media tools with Mark Ragan's one-day social media boot camp.]
Take note, anyone considering taking on a critical or parody Twitter account: You’ve got to respect the Streisand effect.