Anyone who works in social media marketing will eventually come across the question: Who are we reaching?
Every platform is different, but a new infographic that relies on Pew research shows, unsurprisingly, that 83 percent of people between 18-29 use social media. They’re the best-represented demographic, followed by 30-49 year olds (77 percent).
Social media users are also largely urban (70 percent of urbanites use social media), and are across the board when it comes to income levels.
Perhaps most useful in this infographic is the breakdown of which networking sites are most appealing to specific demographics.
Check it out below: