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Though we're only a few months into 2016, these online PR and marketing missteps have produced headaches for the brand managers involved.
4/14/2016 1:45:27 PM
The organization was praised for its assistance during last week’s tragedy in Brussels. Sunday, similar efforts were made in Pakistan, but had PR teams apologizing instead.
3/30/2016 1:47:39 PM
Minimizing the damage after an organization faces a firestorm is crucial to repairing a brand's image. These mistakes can make for a bigger cleanup.
3/10/2016 2:51:55 PM
The fashion brand has changed the name of a recently released sandal after social media fans lashed out. No apology has been issued.
3/9/2016 2:45:20 PM
A customer service agent was fired after targeting a post—on Medium—at the company’s head complaining of her wages. The actions have sparked a huge backlash.
2/23/2016 2:48:54 PM
The retail company enlisted former Smiths lead singer to pose for posters and t-shirts, but the celebrity hated the result. Both parties aired the spat in front of online followers.
2/17/2016 2:48:12 PM
A Buzzfeed article caused a Twitter uproar over the weekend after it leaked information of a proposed change to the way tweets show up in users' timelines.
2/9/2016 2:48:54 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
The chain issued an apology after consumers slammed it for a mozzarella stick snafu. Managers of competing brands used social media to seize on the fast-food flub.
2/1/2016 2:54:58 PM
It didn’t take long for the Internet to read into the suggestive language used in a Yukon advertising campaign for vitamin D. The group’s marketing chief says it was in on the joke.
1/28/2016 2:47:59 PM
Internet users lashed out after the search giant called the words ‘negative physical attributes’ in a recent policy notice sent to an AdWords user. Google blamed the situation on a poorly-worded notice and updated its policy.
1/21/2016 2:48:03 PM
Automated systems do help you know what people say about your brand online, but they can’t do everything.
1/4/2016 2:52:42 PM
The soda maker had to end its promotion that turned words into art after Gawker choked it with quotes from Adolf Hitler's 'Mein Kampf.'
12/31/2015 2:57:24 PM
The pageant contestant apologized for her remarks and has since deleted her Twitter account.
12/22/2015 2:55:13 PM
The comedian, who was hosting, announced the wrong pageant winner last night, and the awkward encounter was posted across social media. Some say it was a PR stunt.
12/22/2015 2:53:37 PM