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The company’s executive complained he was bored at work, but what he thought were private communications ended up bringing heavy public criticism.
4/8/2015 1:46:56 PM
When Twitter critics called the company out for evoking a history of race-related violence, it threatened legal action.
2/20/2015 2:48:42 PM
The soda maker had to end its promotion that turned words into art after Gawker choked it with quotes from Adolf Hitler's 'Mein Kampf.'
2/6/2015 2:53:24 PM
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
2/4/2015 2:51:13 PM
The PR Daily Awards remain our most popular program. Nearly 350 entries from around the world were submitted last year. It's back this year and ready for your very best.
1/26/2015 2:53:14 PM
The popular Easter treat will no longer use Dairy Milk for its chocolate shell, a decision that met with immediate consumer anger.
1/15/2015 2:47:59 PM
The New York Times ' editor called a professor who criticized an editorial decision an 'a--hole' and many commenters took issue with anti-Muslim comments from Rupert Murdoch. (NSFW language)
1/14/2015 2:46:51 PM
In what officials are calling a terrorist attack, gunmen killed 12 people and wounded several others at the offices of the satirical newspaper Charlie Hebdo .
1/8/2015 2:51:56 PM
Brand managers spent the holidays doing damage control after parents accused the company of ruining Christmas with its "frosting extruder" device.
1/7/2015 2:45:48 PM
The photo-messaging app claimed that photos were automatically erased as soon as recipients saw them, but that’s not really the case.
1/2/2015 2:48:00 PM
The past year has been full of brands and prominent people making public relations mistakes—on Twitter, on their websites, in interviews. Here are some of the biggest.
12/23/2014 2:51:05 PM
A group of players came onto the field Sunday with their hands raised in the same way Ferguson protesters have done for the past several weeks. (Update)
12/2/2014 2:52:30 PM
The Federal Trade Commission claims that the phone service provider is misleading customers with its ‘unlimited’ data plan.
10/30/2014 1:49:21 PM
If your branding efforts seem to be taking you nowhere fast, implementing these ideas will help you hit the accelerator.
10/29/2014 1:51:34 PM
Executives from the anonymous secret-sharing app will answer questions before the Senate based on a report alleging the company violated users' privacy. Before the hearing, though, Whisper is telling its story.
10/29/2014 1:45:15 PM