Results for Articles:
Soliciting customer stories is fast becoming an overused marketing tactic, and often, it doesn't really work. These techniques may yield better results.
4/24/2015 1:52:23 PM
Short on time? These tools can make the most of public relations efforts.
4/22/2015 1:51:19 PM
A recent report by Leadtail and Brightidea revealed the most-followed Twitter accounts by innovation leaders, along with what sources they use to share information.
4/17/2015 1:51:38 PM
Why did the Ice Bucket Challenge and #thedress explode in the public consciousness? One author explains the phenomenon with the concept of the 'information cascade.'
4/10/2015 1:51:08 PM
All seven days of the week have at least one dedicated hashtag for a topic of interest. Use those hashtags to your brand's advantage.
4/6/2015 1:47:01 PM
PR pros make their clients look good on social media every day, but what about themselves? Here are some tips for making your profiles shine.
3/26/2015 1:52:21 PM
This list of resources can help brand managers find and create content, build influence, measure tweets and more.
3/25/2015 1:51:55 PM
Approaching your subjects the way a photojournalist would can help you tell your story with greater success—and fewer headaches.
3/24/2015 1:52:01 PM
Brand managers can increase their success by finding and building relationships with passionate consumers, employees and other social media rock stars.
3/24/2015 1:51:18 PM
Twitter users can routinely find discussions on a variety of topics. Participating can bring PR and marketing pros many networking opportunities.
3/23/2015 1:48:40 PM
An eMarketer report states that Tumblr will grow faster than Facebook, Twitter and Pinterest this year. Here's more proof it might be worthwhile to jump on.
3/13/2015 1:53:58 PM
PR executives largely agree that digital communication and social media are increasingly important, so why don't more know how to do them?
3/12/2015 1:51:45 PM
The more brands turn to online strategies, the more comms pros must understand social media to effectively help their clients. Here are eleven things to keep in mind.
3/11/2015 1:52:42 PM
The online world can be a trove of experts and contacts in the communications industry. Here’s how you can take advantage of it.
3/11/2015 1:51:17 PM
Adobe and British Airways scored big with this week’s viral meme. But not everyone can pull it off when newsjacking a viral meme. Sorry, @TODAYshow.
3/10/2015 1:51:21 PM