Results for Articles:
Social media and public relations are inexorably linked, according to industry experts. So why do so many press releases feel so disconnected?
4/22/2014 1:59:15 PM
Facebook does a bang-up job of getting marketers hooked on ‘likes’ and shares, but is any of it really productive?
4/22/2014 1:52:56 PM
While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
4/21/2014 1:46:51 PM
Twitter is changing its profile pages to include larger header images and other new features. Many are comparing it to the look of Facebook. Here’s a breakdown.
4/16/2014 1:46:03 PM
While each audience is different, you can use this infographic as a general guide.
4/10/2014 1:45:37 PM
As Facebook rolls out its newest version of Timeline to businesses, it wouldn’t hurt to make these changes to your page.
4/8/2014 1:49:00 PM
IBM’s manager of ecosystem development and social business explains that ‘social business’ it isn’t the same thing as social media—and how it and PR can go hand in hand.
4/4/2014 1:51:27 PM
Making your blog successful isn’t just about stuffing it with new content, and if you are adding new content, it needn’t always have your byline.
4/1/2014 1:50:14 PM
Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.
3/24/2014 1:51:51 PM
The search giant may have announced that it’s not going to be investing any further in social software platform Wildfire, but that doesn’t mean all is lost.
3/24/2014 1:47:41 PM
The integrated media team at MD Anderson Cancer Center defines its audience and finds its voice.
3/14/2014 1:51:12 PM
It isn’t a basic knowledge of how to build a Facebook page or proclaiming oneself to be a guru. You have to know how to build a campaign from the ground up.
3/12/2014 1:51:14 PM
It wasn’t that long ago that disposable cameras and the phone book were necessary resources for life. Now, we’ve got Instagram and Yelp—and they fit in our pockets.
3/10/2014 1:51:08 PM
If you’re looking for a way to see how well-optimized for search engines your website is, these free tools could be just the thing you need.
2/28/2014 2:49:37 PM
Something as simple as a share or a comment can help get your client’s message in front of more people.
2/28/2014 2:45:32 PM