Results for Articles:
Different types of content — social media, blogging, website copy — require different approaches. Check out these tips.
3/2/2015 2:59:33 PM
Brand and community managers can use this guide to embrace content trends without breaking the bank.
2/25/2015 2:51:08 PM
Reporters are highly active on the microblogging platform, and savvy communicators can take advantage of the opportunities it brings. Here’s how to do it.
2/23/2015 2:48:13 PM
A recent study highlighted the success of video and promotional posts on the social media platform, while demonstrating the decline of still photos.
2/19/2015 2:51:38 PM
PR and marketing pros can pick up a few campaign tips from the sketch show, which celebrated its 40th anniversary Sunday night.
2/18/2015 2:51:59 PM
The hashtag trended globally on Twitter for nearly 24 hours, and the insights weren't just for reporters.
2/12/2015 2:51:00 PM
The popular host of 'The Tonight Show' seems always to be trending. How does he do it--and what can brand managers emulate?
2/10/2015 2:51:08 PM
If your clients or brand aren't using the fast-growing photo-sharing tool for communications and marketing, these numbers may make you reconsider.
2/6/2015 2:52:15 PM
Though online fires are common, PR and marketing pros can quell the flames with the following tips.
2/4/2015 2:51:13 PM
Here are a few ways to inspire readers to tell their social media friends about what you're writing for your brand or clients.
2/2/2015 2:48:08 PM
According to retired Brig. Gen. John Michel, a few of the keys to a successful social media presence are true engagement with followers, having a strategy, and respect.
1/23/2015 2:52:02 PM
Though public relations efforts can sometimes be hard to quantify, using Google Analytics and Klout for social media will help show the effectiveness of your work.
1/23/2015 2:51:54 PM
Not sure how to explain social media to a boss or client who isn't in the loop? Here's a guide to the basics.
1/21/2015 2:52:16 PM
Follower and 'like' counts are certainly the most visible social media metrics, but they aren't the best ones for brand managers to use.
1/16/2015 2:52:52 PM
In what officials are calling a terrorist attack, gunmen killed 12 people and wounded several others at the offices of the satirical newspaper Charlie Hebdo .
1/8/2015 2:51:56 PM