Results for Articles:
Working as a brand manager in today’s social media climate is not easy. Heed advice from this young PR pro turned social media expert to stay afloat.
9/23/2016 1:59:42 PM
Many brand managers use applications—and their data—to boost brand loyalty and drive sales. Is smartphone technology the best method for reaching consumers? Definitely. Here’s insight.
9/22/2016 1:48:25 PM
Perfect your presence on the platform and increase your networking and self-branding opportunities. Here's how.
9/13/2016 1:47:24 PM
On LinkedIn, the lines between personal and professional posts are often blurred. What should you avoid posting in order to protect your personal brand? Consider these insights.
9/2/2016 1:52:39 PM
Is social media the gateway to a more influential kind of brand ambassadorship? One exec thinks so and offers a few tactics for you to employ.
8/31/2016 1:49:47 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
Sports fans all over the world will remember this year’s games long after the 2016 Olympics close out this week. To apply that lasting mentality to your campaigns, consider these tips.
8/18/2016 1:52:04 PM
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
8/12/2016 1:45:00 PM
Brand managers for non-sponsor organizations must be vigilant to ensure that their content doesn’t contain references that the IOC says violates trademark rules.
8/9/2016 1:45:25 PM
Jargon can muddle the meaning of any PR copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.
8/8/2016 1:46:19 PM
Data say email marketing strategies—and budgets—are expanding. Consider these tips to ensure your next round of emails avoids instant deletion.
8/5/2016 1:47:45 PM
Although more and more communicators are embracing social media in order to engage with people, most are relying on email to relay their messages and play up on altruistic urges.
8/3/2016 1:49:18 PM
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
8/1/2016 1:49:09 PM
Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.
7/28/2016 1:52:25 PM
The amount of content we create and share through social media platforms is truly staggering. This infographic highlights this growing and consuming trend.
7/27/2016 1:51:47 PM