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While both genders are hooked on social media and mobile devices, they prefer to use the technology differently. Here's what organizations need to know.
4/17/2014 1:57:51 PM
The airline posted a photo of a woman with a toy airplane coming out of her privates in response to a customer question. It has deleted the tweet and said it’s investigating what happened. ( UPDATE )
4/16/2014 1:51:56 PM
Twitter is changing its profile pages to include larger header images and other new features. Many are comparing it to the look of Facebook. Here’s a breakdown.
4/16/2014 1:46:03 PM
Think LinkedIn is just a job-hunting site? Wrong. You'd better figure it out as a tool for reaching the media, because your competitors already have.
3/31/2014 1:45:47 PM
The brands with the most followers aren't necessarily the ones with the most engaged followers.
3/27/2014 1:49:23 PM
Stop building a community around your product. Stop telling stories. Stop making your organization sound human. The advice sounds blasphemous, but it could bring you more business.
3/26/2014 1:48:10 PM
On one hand, they’re handy for correcting misinformation in an article or in another comment. On the other, they’re full of trolls.
3/11/2014 1:48:11 PM
Google Analytics is a great catch-all tool for measuring just how effective your campaigns are, but don’t let yourself get caught up in ‘data porn.’
3/5/2014 2:48:19 PM
This not-safe-for-work conversation was work for one very patient social media manager in the United Kingdom.
2/27/2014 2:46:01 PM
It’s a cone people can wear around their heads to block smartphones from their view, and it’s (probably) a joke.
2/24/2014 2:46:03 PM
The skin-care brand is asking candidates to express their creativity, confidence, and work ethic with the perfect snaps and videos.
2/21/2014 2:49:20 PM
They’re potato pieces shaped like social media symbols, including hashtag symbols, emoticons, hearts, and @ symbols.
2/20/2014 2:51:28 PM
The online community known for shooting down overt marketing efforts can be welcoming if you approach it the right way.
2/3/2014 2:45:37 PM
Don’t tweet in a vacuum. Engage with other live-tweeters, use the right hashtag, and reach out to speakers.
1/31/2014 2:51:04 PM
Buying an ad on Facebook is different from buying time on TV or the radio. It’s considerably more targeted, so figure out what you want your target to be.
1/30/2014 2:51:10 PM