Results for Articles:
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/3/2016 1:59:48 PM
More than 414 million people are on the social media platform, and communicators who take advantage of it can garner many networking and career opportunities. Here's how to make your profile shine.
5/3/2016 1:48:58 PM
Data show a surge in customers and marketers who are using these trendy figures to communicate. Here’s how some notable brands are marketing their goods without text.
4/28/2016 1:49:11 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
4/25/2016 1:55:18 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
PR and marketing pros can cut through the noise online by combining storytelling skills with technology.
4/20/2016 1:51:42 PM
Today’s consumers are making most purchases online. Here are a few tips for brand managers seeking to interact with them on their various devices and through social media accounts.
4/18/2016 1:47:30 PM
Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
4/13/2016 1:49:47 PM
An organization’s online presence doesn’t come from a standalone department. CMOs offer tips for marketing pros to bridge the gap and improve communication.
4/7/2016 1:49:04 PM
Mediums on which people consume content has changed dramatically over the last 15 years. How has this affected your storytelling? Cision’s latest infographic knows.
4/5/2016 1:49:33 PM
Marketing managers should embrace humans’ affinity for felines. Instead of theorizing about which videos or social media posts to share, one pro recommends going right to the source.
4/5/2016 1:48:42 PM
Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.
4/4/2016 1:45:50 PM
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
4/1/2016 1:54:50 PM
Online platforms hold vast amounts of information on your consumers' behaviors and interests. Here's how you can take advantage of growing trends on Twitter, Facebook, Instagram and Pinterest.
3/31/2016 1:51:29 PM