Results for Articles:
Rumors that the social media outfit would soon alter its well-known 140-character cutoff have been confirmed. Here’s what’s to come—and how users have reacted.
5/26/2016 1:48:43 PM
As of early 2016, some 87 million members of Generation Y use the social media platform—and many hold marketing roles. Here’s why—and how you can reach them.
5/24/2016 1:59:35 PM
There's a number of ways to gather analytics on your efforts. Use this infographic as a guide to boosting your measurement prowess.
5/24/2016 1:49:54 PM
These tools will help marketers share content, listen on social media, manage online profiles and build employee advocacy.
5/23/2016 1:52:52 PM
The very virtues that make you a dependable, widely read daily or weekly blogger may be habits that disable you as a creator of viral content, says this writer.
5/23/2016 1:45:25 PM
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
5/20/2016 1:54:37 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
If you’ve been disappointed with the social media app’s measurement feature, worry no more. It recently confirmed a platform-wide upgrade. Here’s what you can expect—and when.
5/18/2016 1:46:15 PM
The image is part of a racy collection called ‘Erotica,’ but consumers criticized the fashion brand online, calling the image ‘creepy’ and comparing it to pornography.
5/16/2016 1:45:06 PM
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
5/13/2016 1:49:07 PM
The new ‘dynamic ads’ enable marketers to show users brand posts of items they’ve previously searched for on their mobile devices. How will young consumers respond?
5/12/2016 1:48:21 PM
Organizations that are ready to restructure their business models might want to rethink how they charge clients. Here’s what one pro advises.
5/12/2016 1:47:00 PM
Brand managers often struggle to retain followers on various platforms. To maintain your brand’s presence, adopt these approaches.
5/11/2016 1:46:55 PM
Despite the many articles that advise how to attract consumers using social media, one marketer says it’s less about the tactics you use, and more about believing in your brand.
5/10/2016 1:49:24 PM
Leave the nagging to mom and dad. Younger consumers say they dislike aggressive ad targeting on social media. Here’s how one study suggests reaching Gen Z and millennial consumers online.
5/9/2016 1:53:47 PM