Results for Articles:
The Denver Broncos were victorious on the field, but several brands—including Mountain Dew, Nationwide and Anheuser-Busch—secured their own wins.
2/9/2016 2:49:00 PM
Brand managers must understand their online audiences in order to build loyalty and trust. If you're wondering why some of your followers have jumped ship, this infographic can shed some light.
2/9/2016 2:48:44 PM
In an effort to promote literacy and boost its image, McDonald’s is offering its littlest consumers a takeaway with substance—something to read.
2/8/2016 2:52:26 PM
In an effort to rebrand, the ride-sharing service changed its look. The new image baffled users, prompting many to express their concerns online.
2/5/2016 2:55:12 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
The toymaker took note of the consumers' changing cultural perceptions by unveiling a figure with a disability. Social media strongly supported the offering.
2/3/2016 2:46:53 PM
The chain issued an apology after consumers slammed it for a mozzarella stick snafu. Managers of competing brands used social media to seize on the fast-food flub.
2/1/2016 2:54:58 PM
Curating marketing, social media and PR news is an effective way to boost your influence and provide value to your audiences. Use these to find posts to share.
1/29/2016 2:49:53 PM
It didn’t take long for the Internet to read into the suggestive language used in a Yukon advertising campaign for vitamin D. The group’s marketing chief says it was in on the joke.
1/28/2016 2:47:59 PM
The singer and millennial icon has managed to captivate an entire generation with her brand. Here a few lessons in how to best reach one of marketers' most puzzling audiences.
1/25/2016 2:45:40 PM
A recent survey revealed that more marketers are spending money to advertise online. The search giant is offering a way to do so as trends surface.
1/22/2016 2:55:32 PM
There’s one thing you can never do too soon—establish an audience. Here are a few tips for doing just that in advance of a new product launch.
1/21/2016 2:51:17 PM
Internet users lashed out after the search giant called the words ‘negative physical attributes’ in a recent policy notice sent to an AdWords user. Google blamed the situation on a poorly-worded notice and updated its policy.
1/21/2016 2:48:03 PM
The infamous Mexican kingpin has been shown wearing Barabas shirts in pictures circulated online. The brand's managers took to social media and used the photos to promote its merchandise.
1/15/2016 2:47:54 PM