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It’s time to stop thinking so obsessively about your “product gospel,” this online community activist says, and more about building communities of enthusiasts for your product.
12/7/2016 2:59:19 PM
Some 500 pro football players helped raise awareness—and money—for their favorite charities. Check out how those athletes have stepped up to help educate fans.
12/7/2016 2:56:20 PM
Want to appeal to new audiences? Go partner-hunting on Instagram Stories, says this inveterate publicist. Your point of entry is the “account takeover” via Instagram.
12/7/2016 2:51:59 PM
Rhianna, Prince Harry and Whoopi Goldberg joined forces with the LGBT community and others on social media to recall the early days of the disease. The message: The stigma must end.
12/7/2016 2:48:50 PM
The company said it improved its process for identifying and removing spammy feedback in its app store, cutting off attempts for marketers to game the system.
12/7/2016 2:47:23 PM
Social media acumen has gone from luxury to requirement, metrics and data analysis are increasingly important, and the ability to write—not just assemble words—is paramount.
12/6/2016 2:49:39 PM
How can you make the most of each online channel without pulling your your hair customizing your text, articles and images? This infographic can help.
12/6/2016 2:48:54 PM
Online engagement is crucial to the success of many of today’s PR and marketing campaigns. To narrow your digital focus in the coming year, note these trends.
12/5/2016 2:46:27 PM
The visual social media platform is host to more than half a million advertising partners. Follow these tips to stand out and entice potential customers.
12/1/2016 2:48:09 PM
Apple, Delta, Amazon and Zales have all earned positive feedback for their efforts to bridge divisions among consumers and across the nation as a whole.
11/30/2016 2:48:04 PM
This year’s shopping holiday garnered significant attention for brands. Many saw increases in digital engagement as well as in-store sales. Here’s a roundup of notable offerings.
11/30/2016 2:46:34 PM
The platforms are under scrutiny for helping to spread false stories during this year’s presidential election, and recent policy changes bar certain sites from advertising.
11/23/2016 2:52:53 PM
Snapchat filters, Pinterest rich pins and Instagram carousel ads are just a few fun yet effective ways to get your audience in the holiday—and purchasing—spirit.
11/22/2016 2:47:47 PM
What should you do after you’ve crafted the perfect marketing video? Here are a few avenues to explore—and how to give your views a boost.
11/22/2016 2:46:43 PM
Want to track data, respond to consumer inquires and determine your campaign’s reach? Here’s guidance on setting up a monitoring protocol.
11/21/2016 2:46:08 PM