Results for Articles:
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
4/27/2016 1:46:24 PM
In the nonprofit world, data show ideal messaging channels are quite different than those in their for-profit counterparts. Here’s what marketers should know, according to a new report.
4/26/2016 1:51:16 PM
After the first design, unveiled in July 2015, was met with plagiarism allegations, the committee took to crowdsourcing to stop the wave of negative PR and come up with a new symbol.
4/26/2016 1:49:59 PM
College and university PR teams work to share news about students. What about alumni? This pro argues that alumni relations must wake up before it’s too late.
4/26/2016 1:47:14 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
The number of clients who say they want ‘organic content’ is rising. To meet that demand, PR agencies need writers. Here are marketing jobs that emphasize writing, among other skills.
4/15/2016 1:56:15 PM
Cold story pitches don’t cut it anymore. Bloggers now want to see proposals and partnerships instead. Here are three ways to get their attention.
4/13/2016 1:48:58 PM
Influential bloggers can receive hundreds of PR pitches a day. Use these tactics to cut in front of your rivals and earn digital ink when you email busy bloggers on your beat.
4/11/2016 1:46:13 PM
Mediums on which people consume content has changed dramatically over the last 15 years. How has this affected your storytelling? Cision’s latest infographic knows.
4/5/2016 1:49:33 PM
News that the beleaguered Mexican fast-food chain wants to diversify has brought out snarky humor on social media and news websites.
4/5/2016 1:47:22 PM
Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.
4/4/2016 1:45:50 PM
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
4/1/2016 1:54:50 PM
Corporate jargon is easy for many PR pros to detect. Proper AP style for corporate terms can be an entirely different story. Here’s a quick guide for business terms from a recent Twitter chat.
3/31/2016 1:46:25 PM
Don't let the hard work you've put toward creating a solid reputation for your organization go to waste by not bolstering it on social media platforms. These tools can help.
3/21/2016 1:53:23 PM