Results for Articles:
The athlete brought golf to the masses, inspiring many to pick up the sport—and showing other stars how to work with organizations via endorsements.
9/27/2016 1:48:25 PM
The platform is touting a new anti-harassment feature. Users and brand managers can now remove offensive comments from posts. Here’s how PR pros can emulate its approach.
9/14/2016 1:47:20 PM
To succeed in the industry, keep an eye on emerging trends, recognize the changing nature of media coverage, emphasize visual content, embrace SEO, and measure, measure, measure.
9/13/2016 1:45:13 PM
The Olympic swimmer is taking steps to restore is image—including an interview on ‘Good Morning America’ and appearing on a reality show. Is it helping or hurting him?
9/1/2016 1:47:10 PM
The athletes involved have stayed largely silent following statements that dispute their earlier story. Criticism over the swimmers’ actions is rising.
8/22/2016 1:46:53 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
‘Slimy,’ ‘blackmail’ and ‘#ProfitsoverPeople’ are among the many rancorous postings on social media about the insurer’s announcement. What does Aetna have to say? Not much.
8/19/2016 1:49:15 PM
Promoting your campaign isn’t as hard as winning a gold medal. To ensure your brand’s effort grabs attention online, consider a few successful approaches to this summer’s games in Rio.
8/16/2016 1:49:35 PM
The platform says its tweet curation feature will eventually be extended to all users, and it is touting the tool with selected users. How will it compare to Snapchat and Instagram?
8/11/2016 1:52:57 PM
Good writers often craft strongly written résumés. Do PR pros fall into that category? Some might, while others should brush up on these tips—and browse our list of open positions.
8/8/2016 1:48:48 PM
Doctors are warning athletes to take extreme precautions when competing in water sports. #TheRoadtoRio is paved with two sets of ambiguous pictures of what’s happening in Brazil.
8/5/2016 1:52:29 PM
How are your coding and Google Analytics skills? If you want to move up in the PR industry, you'll want your digital muscles in tip-top shape.
8/4/2016 8:00:00 AM
Although more and more communicators are embracing social media in order to engage with people, most are relying on email to relay their messages and play up on altruistic urges.
8/3/2016 1:49:18 PM
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
8/1/2016 1:49:09 PM
Many PR pros have multitasking, writing and tech skills, but if you seek to get hired in 2016, you must hone abilities that can’t be automated. Here’s how—along with a roundup of open positions.
8/1/2016 1:47:21 PM