Results for Articles:
Independent writers are becoming vital to the success of many PR pros’ media relations efforts. To keep these online scribes interested in your content, consider these approaches.
6/23/2016 1:51:32 PM
With Microsoft buying the professional network for $26B, the platform’s CEO tells staffers the deal will afford it untold advantages. On Twitter, quips about the hybrid company are swirling.
6/15/2016 1:49:48 PM
Want to fight unfavorable news about your client’s business, news that makes Google’s first page of search results, by writing a fresh Wikipedia article about that client? Think again. . .
6/14/2016 1:47:03 PM
Crafting and sharing outstanding content can be difficult. Stand out from the crowd with these tips from UPS, Children’s Mercy Hospital and Kind Snacks.
6/14/2016 1:46:25 PM
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
6/10/2016 1:53:41 PM
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
5/26/2016 1:49:47 PM
How does a hotel survive a scathing review on a travel platform that establishes incontrovertible evidence of incompetence or neglect? A company insider supplies helpful advice.
5/24/2016 1:57:39 PM
Self-publishing isn’t for every organization. Posting your articles gratis on the world’s largest social media platform, however, is worth considering. Here’s how to get started.
5/24/2016 1:47:58 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
5/19/2016 1:49:51 PM
The platform might soon exclude images and links from a tweet’s 140-character limit. The move—along with making its team more diverse—is meant to increase its appeal.
5/18/2016 1:48:53 PM
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
5/13/2016 1:49:07 PM
Organizations that are ready to restructure their business models might want to rethink how they charge clients. Here’s what one pro advises.
5/12/2016 1:47:00 PM
Many PR pros might think the more skills listed on their résumé, the more appealing they’ll be to recruiters. Instead, edit your skills to suit the job in question. To start, consider these positions.
5/6/2016 1:56:57 PM
In today’s fast-paced PR climate, clients want a strong presence on various channels. Before you jump to the next platform, you must hone your brand’s voice. Here’s how to stay consistent.
5/4/2016 1:49:48 PM