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As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.
12/6/2013 2:52:34 PM
The online professional network affords you an array of opportunities to tap the thoughts of industry leaders and cultivate business relationships. Don't be timid.
12/3/2013 2:49:13 PM
By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page.
12/2/2013 2:47:55 PM
Data mining, ceding control, tapping superfans' influence, and being 'useful' are the keys to the future — and that future has already begun.
11/26/2013 2:49:03 PM
From the obvious things like smartphones to some less-intuitive avenues (print, anyone?), these are the trends communications pros should keep on their radar as we cruise into 2014.
11/21/2013 2:48:30 PM
PR head honchos who still ask about MySpace and the top 25 dailies probably need a crash course in current events.
10/23/2013 1:49:43 PM
Alerts can do a lot more than just help you find mentions of your company or firm. You can keep tabs on almost anything.
10/17/2013 1:51:20 PM
Find out who among the fierce competitors nabbed our top honors.
10/14/2013 1:52:52 PM
Google searches favor items related to Google+, so get a leg up on your competitors by adding Google+ account information to your posts.
10/11/2013 1:53:42 PM
From apps to a reality show, PR and branding uses for Google’s high-tech eyewear are coming into focus.
10/4/2013 1:49:06 PM
Editors from People magazine and Entertainment Weekly talk about choosing an A-lister for a cover based on online buzz. Followers have clout, but a storyline matters.
10/2/2013 1:51:16 PM
If writing and reading emails is taking up time you should be using for other work, it might be time to modify how you approach your inbox and the ‘send’ key.
10/1/2013 1:52:49 PM
Joining the likes of The Huffington Post , both YouTube and PopularScience announced their own initiatives for taking control back from anonymous trolls.
9/27/2013 1:55:11 PM
There’s an age-old adage: ‘It’s not what you know, it’s who you know.’ But in today’s era of social media, do you still need to ‘press the flesh’?
9/23/2013 1:46:45 PM
Rachel Whetstone’s political pull put her atop industry colleagues from Facebook, Apple and Pinterest on a Business Insider list.
9/17/2013 1:49:58 PM