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Huge brands including Microsoft, Netflix, Apple, and even the federal government have fallen on their proverbial faces. Learn from their mistakes.
3/27/2014 1:52:46 PM
Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.
3/24/2014 1:51:51 PM
It wasn’t that long ago that disposable cameras and the phone book were necessary resources for life. Now, we’ve got Instagram and Yelp—and they fit in our pockets.
3/10/2014 1:51:08 PM
The author famous for her characters who make life-changing social blunders can teach social media users thing or two.
2/19/2014 2:52:32 PM
The short answer is yes, but if Facebook history is any indication, only for the brands that are willing to pay up.
1/24/2014 2:45:30 PM
Search engines comb an array of things to rank a website accurately: links, page titles, and content that makes sense.
1/17/2014 2:47:10 PM
Social media is an incredibly useful communications tool, but it’s not everything the gurus tell you it is.
1/14/2014 2:52:06 PM
Social media services themselves are free, but organizations will have to pony up a lot more money in 2014 and beyond for staffing and other costs of online marketing and audience engagement.
1/14/2014 2:45:10 PM
The business-focused social media site has become a robust platform for talent, content, advertising, and a lot more.
1/10/2014 2:45:11 PM
An in-depth study identified a dozen breeds of social media users, from the self-promoting ‘peacocks’ to the awkward ‘virgins.’
12/30/2013 5:09:18 AM
Holiday-themed videos offer up some big lessons in how to grab attention with your own content. Emotion and relevance are vital—and fun pajamas wouldn’t hurt.
12/19/2013 2:52:31 PM
Whether you're looking for a stocking stuffer for your favorite communicator or need some ideas for yourself, this list has you covered.
12/16/2013 2:51:00 PM
Whether it’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
12/13/2013 2:45:00 PM
As opportunities and avenues for communication broaden, PR pros are going to have to come to terms with the fact they can’t do everything all at once.
12/6/2013 2:52:34 PM
It isn’t as easy to jump onto Reddit and start posting as it is to get going on other social media sites, but it may just be worth the extra effort.
12/6/2013 2:46:01 PM