Results for Articles:
Although much of social media is uncharted territory, that doesn’t mean all brand managers should behave like pirates. To increase engagement, consider these guidelines—and tactics.
7/28/2016 1:52:25 PM
The amount of content we create and share through social media platforms is truly staggering. This infographic highlights this growing and consuming trend.
7/27/2016 1:51:47 PM
Many industry pros will tell you they have all the answers, but uncertainty is a persistent factor in the game. From storytelling to networking advice, here are a handful of tips to bank on.
7/27/2016 1:49:38 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/26/2016 1:46:51 PM
Many in PR use data, but there’s little understanding about what you can learn by digging deeper into data. Here are a few keys to consider—and how they might improve your PR tactics.
7/25/2016 1:48:37 PM
The platform now allows anyone to apply to get the blue checkmark next to their name. Think you fit the description of a verified account? Here’s what you should know.
7/22/2016 1:46:03 PM
After the wife of the GOP candidate spoke in a televised address, many noted that whole sections of text echoed Michelle Obama’s 2008 convention address. Social media went wild.
7/21/2016 1:49:24 PM
The younger demographic has huge spending power, but getting your messages to and connecting with them can be an uphill battle. This infographic can help.
7/20/2016 1:51:16 PM
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
7/20/2016 1:48:00 PM
The internet is full of characters. Many could benefit your organization if you can strike a partnership and transform them into brand ambassadors. Here’s how you can get started.
7/19/2016 1:53:20 PM
It's time to stop fearing trolls and irate customers. These tips will not only help you put out fires, but prevent them from starting.
7/19/2016 1:51:24 PM
This PR pro wrote an open letter to @England’s social media team after a tweet was taken down following complaints.
7/19/2016 1:47:11 PM
Want to engage more efficiently with your customers? Automation software might help. To improve your data mining and better understand your target audience, here’s how to start.
7/19/2016 1:45:06 PM
Marketers can take advantage of the improved layout for travelers as well as advertising options with broad searches. Here’s what you should know.
7/18/2016 1:48:54 PM
Faced with so many choices, PR clients struggle to pin down whom they wish to consult. If you seek wisdom from a PR veteran, consider this advice.
7/18/2016 1:47:04 PM