Results for Articles:
Despite the Olympics Committee’s ban on GIFs, the 2016 games didn’t disappoint online. From #LochMess to the resurgence of #CoverTheAthlete, here’s a sampling of popular engagement.
8/25/2016 1:47:26 PM
Public relations professionals often are experts in branding, image and reputation. Where does an organization’s emblem fit in? Here are a few thoughts about Instagram’s new look.
8/23/2016 1:49:47 PM
The athletes involved have stayed largely silent following statements that dispute their earlier story. Criticism over the swimmers’ actions is rising.
8/22/2016 1:46:53 PM
The company’s head of sales said marketers could expect ‘to see going forward is a very big investment in video.’
8/19/2016 1:54:29 PM
The road to what many communicators call ‘modern marketing’ begins with video. To keep your résumé up to date, read these tips. To begin your search, view these open positions.
8/19/2016 1:53:06 PM
Google recently announced that Hangouts on Air is moving to YouTube Live—and many are still reeling from the closure of Blab. Here’s how to cope.
8/19/2016 1:51:36 PM
‘Slimy,’ ‘blackmail’ and ‘#ProfitsoverPeople’ are among the many rancorous postings on social media about the insurer’s announcement. What does Aetna have to say? Not much.
8/19/2016 1:49:15 PM
Your organization’s online presence is essential to your overall marketing success. Include your web team in planning and execution, and avoid the fatal misstep of ignoring analytics.
8/19/2016 1:48:36 PM
Sports fans all over the world will remember this year’s games long after the 2016 Olympics close out this week. To apply that lasting mentality to your campaigns, consider these tips.
8/18/2016 1:52:04 PM
Want to entice twenty-something consumers? Don’t wait by the phone. Younger audiences are choosing to interact with brand managers via myriad online channels. Here’s how to adapt.
8/18/2016 1:49:25 PM
The team's president said the song choice 'showed a lack of judgement and sensitivity to an important subject.' The organization fired the DJ involved.
8/18/2016 1:48:52 PM
Physicians, lawmakers and the public posted heated comments on news websites and Twitter. Many accused the government of pandering to pharma and influential lobbyists.
8/17/2016 1:49:31 PM
Promoting your campaign isn’t as hard as winning a gold medal. To ensure your brand’s effort grabs attention online, consider a few successful approaches to this summer’s games in Rio.
8/16/2016 1:49:35 PM
These resources can help you create and share eye-catching visual content in your next brand campaign.
8/16/2016 1:48:28 PM
A painful trip to the beach can serve as a reminder that preparation is important during work as well as play.
8/16/2016 1:46:46 PM