Results for Articles:
An effective social media can strategy bolster relationships with consumers. Here are four ways to ratchet up your brand’s interactions through online networks.
2/5/2016 2:57:28 PM
In an effort to rebrand, the ride-sharing service changed its look. The new image baffled users, prompting many to express their concerns online.
2/5/2016 2:55:12 PM
Many said the graffiti artist did a horrible job with his intended homage to the late musician and artist. Here’s how one local radio show took advantage of the criticism
2/5/2016 2:49:02 PM
The massive social network makes it easy for communicators to engage in video and multimedia content. Use this primer to get started.
2/4/2016 2:47:57 PM
Spring will come early in 2016, says Punxsutawney Phil, who did not see his shadow Tuesday. He and the movie ‘Groundhog Day,’ are symbolic, but what can they tell us about communications?
2/3/2016 2:53:21 PM
Digital marketing trends fade easily, and skeptical marketers often gloss over the ‘latest thing’ to avoid reworking a strategy. One industry pro suggests the opposite with these insights.
2/3/2016 2:49:04 PM
The toymaker took note of the consumers' changing cultural perceptions by unveiling a figure with a disability. Social media strongly supported the offering.
2/3/2016 2:46:53 PM
Social media platforms can provide many opportunities for engagement. Follow these tips to make the most of them.
2/2/2016 2:52:08 PM
Take advantage of opportunities through the professional social networking platform. Follow this infographic to spruce up your profile.
2/2/2016 2:49:31 PM
Lots of programs can help social media managers make the most of their online content. Try this batch to make your message resonate.
2/2/2016 2:46:46 PM
The chain issued an apology after consumers slammed it for a mozzarella stick snafu. Managers of competing brands used social media to seize on the fast-food flub.
2/1/2016 2:54:58 PM
The feature is the social network’s response to requests for a dislike button, and features six emojis. Here’s how brand managers can prepare.
1/29/2016 2:54:18 PM
Curating marketing, social media and PR news is an effective way to boost your influence and provide value to your audiences. Use these to find posts to share.
1/29/2016 2:49:53 PM
Simply creating a post and hitting publish won’t do you much good. It’s got to get in front of lots of eyeballs. Here’s a way to satisfy inquiring minds and inveterate sharers.
1/28/2016 2:48:07 PM
It didn’t take long for the Internet to read into the suggestive language used in a Yukon advertising campaign for vitamin D. The group’s marketing chief says it was in on the joke.
1/28/2016 2:47:59 PM