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Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/26/2016 1:46:51 PM
Faced with so many choices, PR clients struggle to pin down whom they wish to consult. If you seek wisdom from a PR veteran, consider this advice.
7/18/2016 1:47:04 PM
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
7/13/2016 1:48:25 PM
Use plain, simple language to make your point effectively in the business world.
7/8/2016 1:53:00 PM
Here’s a quick look at the do’s and don’ts, the limitations and advantages, of Facebook’s new feature, 'Branded Content,' a potent new tool for online PR marketers.
6/21/2016 1:47:59 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
6/10/2016 1:53:41 PM
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
6/10/2016 1:49:14 PM
Over the holiday weekend, tweeters for an authoritative source for wordsmiths made a bold claim about the summertime staple, which charred audiences online.
6/2/2016 1:49:39 PM
Rumors that the social media outfit would soon alter its well-known 140-character cutoff have been confirmed. Here’s what’s to come—and how users have reacted.
5/26/2016 1:48:43 PM
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
5/20/2016 1:54:37 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
Many PR pros might think the more skills listed on their résumé, the more appealing they’ll be to recruiters. Instead, edit your skills to suit the job in question. To start, consider these positions.
5/6/2016 1:56:57 PM
A goal for many marketers is to see their content spread far and wide online. Crafting a post or video that takes the Web by storm might be less complicated than many pros might think.
5/4/2016 1:47:54 PM
Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
5/3/2016 1:47:39 PM