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The road to what many communicators call ‘modern marketing’ begins with video. To keep your résumé up to date, read these tips. To begin your search, view these open positions.
8/19/2016 1:53:06 PM
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
8/12/2016 1:45:00 PM
Looking for insights on how to begin your blogging journey? PR students and others new to the blogosphere should take note—here are tactics to employ.
8/11/2016 1:51:08 PM
Good writers often craft strongly written résumés. Do PR pros fall into that category? Some might, while others should brush up on these tips—and browse our list of open positions.
8/8/2016 1:48:48 PM
Data say email marketing strategies—and budgets—are expanding. Consider these tips to ensure your next round of emails avoids instant deletion.
8/5/2016 1:47:45 PM
Clarity, active voice and prevailing terminology are essential to getting your press release searched, opened and shared. Follow these guidelines.
8/2/2016 1:51:00 PM
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
8/1/2016 1:49:09 PM
Many PR pros have multitasking, writing and tech skills, but if you seek to get hired in 2016, you must hone abilities that can’t be automated. Here’s how—along with a roundup of open positions.
8/1/2016 1:47:21 PM
While many brand managers flock to Instagram and Vine to tell their stories, the health nonprofit is using a familiar blogging format. Here are details and metrics.
7/28/2016 1:48:25 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/26/2016 1:46:51 PM
Faced with so many choices, PR clients struggle to pin down whom they wish to consult. If you seek wisdom from a PR veteran, consider this advice.
7/18/2016 1:47:04 PM
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
7/13/2016 1:48:25 PM
Use plain, simple language to make your point effectively in the business world.
7/8/2016 1:53:00 PM
Here’s a quick look at the do’s and don’ts, the limitations and advantages, of Facebook’s new feature, 'Branded Content,' a potent new tool for online PR marketers.
6/21/2016 1:47:59 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM