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Monitoring what's said about you on the Internet seems a Herculean task. Here are some helpful platforms to keep tabs on the buzz—be it positive or negative.

A recent study found that more than 80 percent of companies do less than a quarter of their customer service through social media. We look into why.

While data-driven PR is the future, today’s PR professionals must manage the data explosion right now. Here’s a practical guide.

If size truly matters, these organizations are killing it.

A years-long study of more than 400 companies shows that the ones embracing social saw significant boosts in their profits.

Blogging for your company or client can prove difficult. How do you engage audiences around what might seem to be a dull topic? Look to these blogs for ideas.