Twitter allows me to open up, share my personal side, and make an emotional connection with my audience.
Sharing personal information helps my audience get to know me beyond my profession. If all of my tweets or retweets were business-oriented, my Twitter feed
would be dry and robotic.
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A lot of people have a hard time being personal on Twitter. Many tend to overthink their tweets. The truth is the way you network offline
is the same as the way you network online.
I was recently on the phone with a partner of a large agency in the Midwest. He asked if I could give him some examples. I came up with the following, and
thought I would share them for others who have the same problem.
Here is some of the personal information I have shared on Twitter:
Do unto others as you would have them do unto you.
When others are nice enough to retweet your posts, you should acknowledge them and pay it forward.
Another way to show appreciation is to have a two-way relationship. It shouldn't be all about you.
When people follow me, I follow them back. A few years ago, one of social media's early adopters decided to unfollow thousands of people. He had more than
200,000 followers, and unfollowed all but a few hundred. A number of other people followed suit. I didn't do that. It's respectful to treat others equally.
2. Personal recommendations and opinions
Here's an example of a recommendation tweet: "If you are in retail you should follow @Ball_Brad, former CMO of McDonald's, Warner Bros Pictures, Nascar
Here's a tweet recommending a tool for new business: "I just subscribed to Job Change Alerts from @SalesLoft.
15 second signup here http://jobchangealerts.com."
I also share my likes and dislikes. For instance, I like Southwest Airlines and greatly dislike US Airways.
Here's a recent rant of mine via Twitter: "B'ham News keeps throwing these free papers onto our driveway. I'm saving them up so that I can dump them all on
I choose not to share my political or religious views via Twitter. I only share what I would feel comfortable sharing in person in a mixed setting, such as
a business meeting, trade show, seminar, etc.
3. Location and travel information
Some people are paranoid about sharing where they are. I've never been that way. Since I use Twitter as a networking tool for new business, I've found it
beneficial to share where I am.
For instance, I recently tweeted that I was on my way to Nashville. By the time I arrived, I had three meetings lined up with prospective clients.
Here are some of my travel and location tweets:
When I'm relaxing:
"I'm at Goose Pond Colony Marina (Scottsboro, AL) [pic]:
When I'm working: "
My office for the week! pic.twitter.com/qxTFjzeoAG"
When I'm at home:
"About done with all of the yard work. Looking much better. pic.twitter.com/ylWTu2kiJ2"
When I visit sites:
"It's a #wonderfilled#oreo morning at the New York Stock Exchange pic.twitter.com/sM3FQzCgq5"
When I'm in airports:
"First time flying out of Gate 4A at Midway. Nice space. (@ Gate A4B - @fly2midway) [pic]:
When I meet celebrities:
"@tjholmes it was a pleasure to see you briefly at LaGuardia yesterday. I know you are going to land a big gig
When I visit with industry leaders:
"@aaaaveep was kind enough to give me a tour of the @4As new office in
NYC. Creative space w/ great views
When I meet interesting people:
"Ms. Mae has worked for the Lambert - ST Louis Airport for 34 years. She's 71 yrs old pic.twitter.com/REimLUmlzm"
When I'm in a cab:
"Gave my name to the limo driver to take me to the airport. On the way he realizes I'm not the person he's to pick up. Back to hotel."
When I'm at a conference:
"Just finalized and sent my #Mirren New Business Presentation deck. Looking forward to my
11:15 am session Tues in NYC"
4. Inspirational quotes and statistics
Great quotes and important statistics are always appealing, and they often become viral when you share them on Twitter. Here are some of my recent tweets:
"By 2014, video as a total of Internet traffic will rise to 90% - source CISCO"
"Survey: Over 86% of respondents reported using bureaus for recommending and hiring professional speakers http://ow.ly/kTS9F"
"The first step towards [sic] getting somewhere is to decide you're not going to stay where you are." - John Pierpont Morgan"
5. Emotional experiences
I occasionally share my emotions. For instance, I wasn't happy about spending the weekend on some major yard work projects. I had a number of guys chime in
with disgruntlements about their own honey-do lists. I guess it's true — misery loves company!
Here are a few other tweets I wrote that share some very emotional experiences:
6. Article and book recommendations
Most people rely on word of mouth and trusted friends to find good content. I'm often asked to recommend reading on business development, social media or
agency presentations. I write a good number of book reviews and share them on Twitter. I also recommend and even help promote resources I feel will help my
7. Personal interviews
Interviews are a tremendous tool for personal branding. They build credibility with your audience and allow you to showcase your specialty. Sharing them
through Twitter allows your target audience to see, hear and get to know you.
8. Hobbies and projects
All of your communications through Twitter do not have to revolve around business. Twitter is a place to enlist conversations, help and resources when you
are engaged in a project or want to nurture a hobby.
9. Photos and videos of family, pets, travel, vacations, etc.
Photos and videos are powerful because people are visual. Photos and videos can help to quickly create an emotional connection between you and your Twitter
Here's a sampling of photos and videos I've shared:
10. Contests and polls
Conducting polls and engaging in contests provide a lot of opportunities for engaging with others. Here are some examples:
"Should people be given the freedom to work from home? http://twtpoll.com/glrwjj via @michaelgass" (This poll
sparked more than 200 responses.)
"Are you a Mac or PC person? http://twtpoll.com/1s5hx5"
"Fuel Lines' 'Ad Agency Blog of the Year.' Vote for your favorite from among these 'Blog the Month' winners: http://twtpoll.com/ifkezk" (This tweet received more than 3,000 responses.)
Forty-seven percent of Americans learn about causes via social media and online channels.
Liz Strauss is a well-known social media strategist who has been battling throat cancer. Fighting the cancer required extensive chemotherapy and radiation.
On top of her treatments, Strauss also broke her hip and shoulder. As a result, she was in the hospital for several months. Her friends created an auction
fundraiser where all proceeds went to Strauss.
Tweets like the following helped spread the word quickly:
12. Events, TV shows and movies
I've tweeted TV events like the Oscars, and shared my opinions on Super Bowl ads. I've engaged with others via Twitter while watching programs such as
AMC's "Mad Men" and "The Pitch."
Here are some of those tweets:
Michael Gass is an international new business consultant to advertising, digital, media and PR agencies. He is also the founder of
Fuel Lines. A version of this article originally appeared on