SlideShare. It’s one of the more underused content tools on the Web today. It’s also among the best resources in terms of pure content. Search SlideShare for a particular topic, and you’ll find it’s full of decks from great minds around the world.
I sifted through my bookmarks and through SlideShare to find some of the better SlideShare presentations related to digital marketing in the last year or so.
Here are eight decks worth bookmarking:
This one is a really nice presentation from PR pro Heather Whaling. It gets to the heart of blogger outreach and what you need to do to succeed.
Even though I didn’t catch the presentation at BlogWorld this year, this deck sums it up nicely.
FAIL: Social Media Disasters & What We Can Learn From Them
Here’s a great mix of stats and tips for Facebook marketers from two folks at two of the bigger players in the online game.
Love this presentation from communications consultant Shel Holtz; it’s a topic that I believe in strongly. As communicators and marketers, we all have a huge opportunity in the next few years to work with companies to better understand this concept and what it means for business performance going forward.
Need to get up to speed on content strategy? Here’s a great deck from the folks at Brain Traffic.
Here’s one of the better community management decks I’ve seen; it focuses squarely on takeaways and lessons you can apply to your day-to-day work.
Although the ROI discussion may be wearing thin these days, this is a solid deck that talks about the business side of social media and gives you a step-by-step guide on how to do it for your company.
I quoted this post liberally in my social media stats post this past week—it’s a wealth of great data that you can use for quite a while.
A version of this story first appeared on the blog Communications Conversations.