Digital to account for nearly a quarter of ad budgets by 2015
This is up sharply, compared with 16.1 percent in 2011. Why is it rising? The ads are harder to ignore than in other advertising channels.
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An infographic from Advice Interactive Group shows some compelling evidence that speaks to digital advertising’s growing influence.
For instance, digital is expected to constitute 23.4 percent of advertising budgets in 2015, compared with 16.1 percent in 2011.
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