Industry trend: Sharing your ‘PR bucket list’

Numerous public relations professionals spent the week blogging, commenting, and tweeting about their professional to-do lists. What’s on your list?

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It’s about a couple of guys faced with terminal illnesses who try to accomplish the many things they’ve wanted to do before they kick the bucket—hence, bucket list.

Their list was personal; this week, numerous people in the public relations field shared their professional to-do lists, or, as they’re calling it, PR bucket lists.

PR professional Arik Hanson started the idea after seeing one of his fellow practitioners, Heather Whaling, indicate on Facebook that she had knocked an item off her bucket list—seeing a client land on page one of The Wall Street Journal.

On his blog, Hanson listed several things he hopes to accomplish, from advise a sports team to help a craft brewery launch a new beer, before he retires.

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