Infographic: The (new) best time to post to social media

A theory from HubSpot’s Dan Zarrella suggests that brands and people should share content during off-peak hours on social media.

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He calls hit “contra-competitive timing,” and the notion is simple: Post content at off peak times, and your content will be free of the clutter and subject to more likes, retweets, and link clicks.

He explains it (naturally) in an infographic:

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