You don’t need the press to get the word out anymore

That Vocus would add email marketing to its portfolio is interesting enough, but for now, let’s focus on how I found out about the acquisition.

Not too long ago, I would have read about it in the business section of my daily newspaper, in my weekly edition of PR Week, or in my RSS feeds.

The business section of my daily newspaper has shrunk to the point that there’s no room for such reporting in the print edition. Increasingly, we’re seeing pay walls blocking online content from all but paying subscribers. As more people turn to the Web for their news, pay walls mean that fewer people in a company’s target audience will see the articles media relations professionals worked so hard to get placed.

[Read what pay walls mean for PR]