Results for Articles:
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/22/2016 1:59:51 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Are you mixing up ‘incredulous’ and ‘incredible?’ If so, you’re not alone. See if you can navigate these sound-alike terms that trip up even veteran writers.
7/15/2016 1:52:25 PM
Many marketers strive to grab the attention of their target audience. To do so, keep marketing emails short and sweet. Don’t reinvent the wheel; just consider this advice.
7/15/2016 1:51:28 PM
Not sure whether to use ‘ambivalent’ or ‘indifferent?’ You’re not alone. Here are several confounding terms —and how you can tell them apart.
7/8/2016 1:45:00 PM
These terms and phrases can trip up even veteran writers. Take this usage quiz to see how much of a word nerd you are.
6/30/2016 1:51:04 PM
An astonishing amount of communications copy is verbose, badly proofread, carelessly edited. Read below to remind yourself of tenets most often violated by PR pros.
6/30/2016 1:49:45 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
Are you angry over a situation with a co-worker or ready to ‘blow a fuse’ with an upcoming deadline that’s stressing you and your team? Here’s how to write it out.
6/23/2016 1:47:09 PM
The resource that has become many communicators’ bible is changing the rules by presenting a new image with new terms, fewer capitals and a search-friendly redesign.
6/21/2016 1:52:04 PM
If you’re searching for a specific term or looking to get out of a repetitive rut, these tools can help.
6/16/2016 1:52:29 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
6/10/2016 1:49:14 PM
True talent can be found in the most unexpected places. In this author's case, her own children revealed their zeal for language after a few rounds of a familiar word game. Broaden your vocabulary with these examples.
6/9/2016 1:51:38 PM
Freelancing, blogging or working for a traditional publication can be difficult—with or without some higher education under your belt. Here’s how to get started.
6/3/2016 1:49:21 PM