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When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
You don’t have to read ancient Italian texts in order to speak this language. PR pros often borrow terms such as these.
4/27/2016 1:51:10 PM
As with common gaffes of usage and punctuation, botched syntax can distort a writer’s intended message—often with humorous consequences.
4/19/2016 1:53:53 PM
Reading others’ words can often bring inspiration to your own writing. One editor shares her favorite opening lines from famous works.
4/14/2016 1:52:36 PM
Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
4/13/2016 1:49:47 PM
Coming up with fresh posts and maintaining a consistent publishing schedule can be daunting. Here are apps and websites to help PR and marketing pros gain inspiration.
4/12/2016 1:52:56 PM
Are you a logophile? If so, use these less common terms the next time you refer to a friend, client or co-worker.
4/6/2016 1:49:07 PM
Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.
4/4/2016 1:45:50 PM
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
4/1/2016 1:54:50 PM
Corporate jargon is easy for many PR pros to detect. Proper AP style for corporate terms can be an entirely different story. Here’s a quick guide for business terms from a recent Twitter chat.
3/31/2016 1:46:25 PM
Correct capitalization is the bane of many a PR pro’s existence. Because capitalization use varies wildly from agency to agency, here are some rules to follow.
3/31/2016 1:45:20 PM
From adding a call to action to using captivating images, there are tons of ways to make content more engaging on social media. Here’s insight from a variety of experts.
3/29/2016 1:52:49 PM
It’s common in PR and marketing to overlook the small stuff, including editing your content. From annoying buzzwords to lengthy sentences, here’s what one copywriter advises.
3/29/2016 1:49:37 PM
If you’re wondering whether you should use ‘can’ or ‘may’ in your copy, this list can shed some light on that question and several others.
3/23/2016 1:51:15 PM
Telling an impactful story in your branded content can be difficult. If you've got the writing chops but lack a vision for audience engagement, look no further than this infographic.
3/22/2016 1:49:24 PM