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Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
3/7/2014 8:30:59 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
In honor of Typography Day, one visual storyteller discusses her fanaticism for fonts and the difference that a given typeface can make in conveying a message.
3/3/2014 2:47:24 PM
If you’re emailing a stranger, you might want to stick with traditional sign-offs, but if you’re close to the person you’re messaging, why not have a little fun with it?
2/27/2014 2:45:20 PM
The author famous for her characters who make life-changing social blunders can teach social media users thing or two.
2/19/2014 2:52:32 PM
It’s unlikely you’ll want to use these clever turns of phrase in a blog post or a press release, but they may get your creative juices flowing.
2/13/2014 2:46:01 PM
Though creative briefs used to exist only in the realm of advertising, the rise of ‘full-service’ agencies means they’re something PR pros should be familiar with, too.
2/12/2014 2:51:16 PM
In 1982, the "father of advertising" wrote a memo to his employees about how to write well. His advice in that memo is relevant today.
1/29/2014 2:51:20 PM
The site, title Favorite Words, matches people up by the words they like best. So get ready to make some friends, word nerds.
1/23/2014 2:51:20 PM
What all communicators can learn from the greatest speech in American history.
1/21/2014 2:47:40 PM
The next time you’re describing an animal’s big toe or a person who looks younger than his or her age, you’ll know that there is, indeed, a word for that—perhaps it’s even a euonym.
1/8/2014 2:52:58 PM
Building schedules based around particular themes well in advance can help head off the curse of the blank screen.
1/7/2014 2:51:59 PM
The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
1/3/2014 2:51:59 PM
As we close out another year, we cap off our countdown of our most popular stories.
1/2/2014 2:47:21 PM
Nearing our top 10, we continue our countdown of this year's most popular stories.
12/30/2013 5:11:21 AM