Results for Articles:
Oxford English Dictionary’s quarterly update is an ode to the words of today’s youth. Common slang and coinages by children’s author Roald Dahl top the list. Here are insights and highlights.
9/16/2016 1:52:51 PM
Getting a journalist to notice your client's story in an email pitch proves surprisingly easy, as this Fractl survey suggests. Just speak like a human and treat the reporter's work with respect.
9/15/2016 1:52:04 PM
Many journalists both love and hate receiving press releases. To make your content stand out—and get picked up by various news outlets—consider one pro’s insights.
9/12/2016 1:47:28 PM
Consumers not responding to your digital outreach? Learn from these common email marketing mistakes and behaviors to deliver on your next campaign.
9/9/2016 1:48:40 PM
These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
8/25/2016 1:51:51 PM
Many erroneously attribute the quotation to Ernest Hemingway, arguing that the author would also never employ the advice. Should you? Here are a few points to consider.
8/23/2016 1:52:27 PM
Try these formats to light a creative spark and inspire engaging posts that your audience will devour and share.
8/16/2016 1:52:10 PM
Communicators, cut the self-deception. You're simply conjuring alibis—stale ones, at that—for imaginary infractions. Stop the charade, and tap your own well of brilliance.
8/15/2016 1:51:22 PM
From independent blogs to big-time brands’ social media channels, content is everywhere. To prevent your organization from being left behind, consider these ideas and begin your strategy.
8/12/2016 1:49:51 PM
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
8/12/2016 1:45:00 PM
PR pros working to eliminate corporate speak cringe when they hear these buzzwords—especially since they’re growing in usage. Which do you hate?
8/11/2016 1:46:23 PM
Data say email marketing strategies—and budgets—are expanding. Consider these tips to ensure your next round of emails avoids instant deletion.
8/5/2016 1:47:45 PM
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
8/1/2016 1:49:09 PM
For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
7/29/2016 1:53:26 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/26/2016 1:46:51 PM