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Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/26/2016 1:46:51 PM
Many marketers strive to grab the attention of their target audience. To do so, keep marketing emails short and sweet. Don’t reinvent the wheel; just consider this advice.
7/15/2016 1:51:28 PM
An astonishing amount of communications copy is verbose, badly proofread, carelessly edited. Read below to remind yourself of tenets most often violated by PR pros.
6/30/2016 1:49:45 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
6/10/2016 1:49:14 PM
Freelancing, blogging or working for a traditional publication can be difficult—with or without some higher education under your belt. Here’s how to get started.
6/3/2016 1:49:21 PM
Over the holiday weekend, tweeters for an authoritative source for wordsmiths made a bold claim about the summertime staple, which charred audiences online.
6/2/2016 1:49:39 PM
If your PR team is in the doldrums, don’t despair. Here’s how to sail out of mediocre project efforts with renewed energy, hope and inspiration.
5/18/2016 1:49:27 PM
One hit in a top outlet can push your product or story over the top. Here are three ways to make sure your pitches survive the newsroom email gauntlet.
5/12/2016 1:49:43 PM
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
4/13/2016 1:49:47 PM
Marketing managers should embrace humans’ affinity for felines. Instead of theorizing about which videos or social media posts to share, one pro recommends going right to the source.
4/5/2016 1:48:42 PM
Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.
4/4/2016 1:45:50 PM
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
4/1/2016 1:54:50 PM