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These young consumers aren’t as influenced by traditional advertising as many marketers might hope. If you seek to persuade them, use content—and a WordPress account.
8/25/2016 1:51:51 PM
Many erroneously attribute the quotation to Ernest Hemingway, arguing that the author would also never employ the advice. Should you? Here are a few points to consider.
8/23/2016 1:52:27 PM
Try these formats to light a creative spark and inspire engaging posts that your audience will devour and share.
8/16/2016 1:52:10 PM
Communicators, cut the self-deception. You're simply conjuring alibis—stale ones, at that—for imaginary infractions. Stop the charade, and tap your own well of brilliance.
8/15/2016 1:51:22 PM
From independent blogs to big-time brands’ social media channels, content is everywhere. To prevent your organization from being left behind, consider these ideas and begin your strategy.
8/12/2016 1:49:51 PM
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
8/12/2016 1:45:00 PM
PR pros working to eliminate corporate speak cringe when they hear these buzzwords—especially since they’re growing in usage. Which do you hate?
8/11/2016 1:46:23 PM
Data say email marketing strategies—and budgets—are expanding. Consider these tips to ensure your next round of emails avoids instant deletion.
8/5/2016 1:47:45 PM
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
8/1/2016 1:49:09 PM
For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
7/29/2016 1:53:26 PM
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/26/2016 1:46:51 PM
Many marketers strive to grab the attention of their target audience. To do so, keep marketing emails short and sweet. Don’t reinvent the wheel; just consider this advice.
7/15/2016 1:51:28 PM
An astonishing amount of communications copy is verbose, badly proofread, carelessly edited. Read below to remind yourself of tenets most often violated by PR pros.
6/30/2016 1:49:45 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM