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Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
3/10/2014 1:59:59 PM
A disastrous presentation is something that, most of the time, can easily be avoided. A story this week on the topic, however, couldn't be. See what other must-reads couldn't be evaded.
3/10/2014 1:48:24 PM
The ads feature the tagline ‘You’re on,’ which, when accompanied with the word ‘Coke,’ has a very different meaning than the one the drink maker claims was intended.
3/7/2014 2:45:38 PM
Portmanteaus such as ‘masstige’ and ‘subvertising’ are often silly, but sometimes useful for describing trends that may otherwise be difficult to describe.
3/6/2014 2:52:12 PM
MKTG INC intoxicates job seekers with its latest opportunity while 16 Handles is looking for someone who would mix in well with froyo culture. That, and more, in this week’s roundup.
3/6/2014 2:48:51 PM
For being 'non-sexy' businesses, their social media strategies sure attracted a lot of readers this week. Plus, dating clichés, email sign-offs, and more.
3/3/2014 2:48:24 PM
In honor of Typography Day, one visual storyteller discusses her fanaticism for fonts and the difference that a given typeface can make in conveying a message.
3/3/2014 2:47:24 PM
The everyday 9-to-5 might not appeal to you, but what if that every day could be Friday? Plus, this might be the digital age, but things are about to get outright medieval. That, and more, in this week’s roundup.
2/27/2014 2:47:21 PM
The two-decade old slogan is being replaced by the more nutrition-focused “Milk Life.”
2/26/2014 2:55:20 PM
Just because information has been committed to the Web, that doesn’t mean it isn’t useful anymore. Check out these other ways to put that content to good use.
2/26/2014 2:48:37 PM
When Instagram took to Tumblr this week to publish a list of marketing pointers for brands, it likely didn't consider if Jane Austen would approve, but our readers may have.
2/24/2014 2:48:24 PM
Looking for work? No big dill . Monkey Pickles has a great opportunity for an online account exec. Meanwhile, Capriotti’s Sandwich Shop looks to sub in a digital whiz on its marketing team. That, and more, in this week’s roundup.
2/20/2014 2:48:24 PM
Literary barbs once slung by the Bard didn't seem to insult our readers this week. We can think of a few writers who might be a bit offended if you don't peruse our other top stories, however.
2/17/2014 2:48:24 PM
Well, color job seekers tickled pink with today’s featured opportunity at Pantone. Plus, Drydock Footwear hopes to ‘balance’ out its marketing team. That, and more, in this week’s roundup.
2/13/2014 2:48:20 PM
While a number of our readers proved interested in looking for new jobs on social media this week, their search didn't pull them away from also looking at few of our other top posts.
2/10/2014 2:48:24 PM