Results for Articles:
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Faced with so many choices, PR clients struggle to pin down whom they wish to consult. If you seek wisdom from a PR veteran, consider this advice.
7/18/2016 1:47:04 PM
No matter what platforms come and go, storytelling is timeless.
7/15/2016 1:50:45 PM
We are gearing up for our annual PR Daily World Conference and want to offer PR pros solutions to pressing issues and concerns they face daily. Take our survey, and let us know.
7/15/2016 1:48:39 PM
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
7/13/2016 1:48:25 PM
Event sponsors make lasting connections with target audiences at Ragan’s popular PR, marketing and corporate communications conferences.
7/7/2016 1:50:09 PM
The unconscious takes powerful notice of memorable metaphors, a fact that should figure more prominently in every public speaker's rhetorical arsenal, says this expert.
7/6/2016 1:47:30 PM
Consider your blog a wide-open avenue to advancement—or your first job, says this expert.
7/5/2016 1:51:10 PM
Use this insight as a guide to feel confident, comfortable and knowledgeable in front of any group of any size on any occasion.
7/1/2016 1:48:11 PM
Make videos of your employees. Photograph the junk in your organization's closet. Use Hollywood and the NFL as reference points in internal comms. Learn from Southwest Airlines.
6/29/2016 1:45:02 PM
Today’s pros are responsible for more than they used to be. In an agency setting, attributes go beyond a proven track record and prestigious education. That’s where one key trait comes in.
6/24/2016 1:56:56 PM
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
6/24/2016 1:45:50 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
Regardless of whether the infatuation with downsizing to 200-square-foot domiciles continues, the need for concise writing and optimizing the essentials will endure.
6/21/2016 1:46:59 PM
Readers were hungry for content marketing fodder this week. They read up on how to repurpose created materials as well as skills they must have, rules to live by, a career map and more.
6/20/2016 1:49:04 PM