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Don't just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it's the most important part.
2/12/2016 2:55:23 PM
This essayist says the best thing you can do as a writer is to clear the decks for creating original content. Arm yourself with these devices.
2/12/2016 2:53:23 PM
You're probably wasting hours and hours racking your brain for ideas or doing research to answer daunting questions. Try these tactics to become a much more efficient blogger.
2/11/2016 2:52:33 PM
These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/11/2016 2:51:56 PM
Setting aside hours or even smaller modules can be difficult. These tactics will set you on a path to get at least some writing accomplished every day.
2/10/2016 2:54:37 PM
Your job depends on your ability to craft precise, interesting messages. Find out how to quickly write tight text that captivates today’s busy readers.
2/10/2016 2:51:22 PM
Ragan’s brand journalism workshops will help you establish your organization as a media outlet and publicize stories that matter to your audience.
2/10/2016 2:50:54 PM
From the pressure of producing a first draft to the elation of selecting the perfect word, these nuggets of wisdom sum up what it’s like to have a career writing and editing.
2/10/2016 2:45:32 PM
We hear time and again: Don’t read your slides verbatim, make eye contact, and so on. Here are a dozen important presentation guidelines that tend to fly under the radar.
2/8/2016 2:54:31 PM
Get ahead of the competition, and make your speakers shine with clear, concise and compelling campaigns.
2/4/2016 2:50:14 PM
Eloquent elixirs to counter the contagion of verbal vexations.
2/4/2016 2:46:03 PM
This week, stories that showed how to boost media relations prowess and perfect copy were top of readers' minds.
2/1/2016 2:51:44 PM
Do you know the difference between 'tortuous' and 'torturous'? Have you ever mistaken 'tenet' for 'tenant'? It's time to get these and other homonyms straight.
1/29/2016 2:53:45 PM
Learning to keep it simple when it comes to writing for a wide audience is an easy tip for PR pros to adopt. Here’s a list of some of the most commonly misspelled and misused words that many pros let slip by.
1/28/2016 2:53:52 PM
A great communicator is hard to find—and even harder to emulate.
1/28/2016 2:50:29 PM