Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Years from now, when schoolchildren are reading their history books—perhaps their history e-books—they’ll note 1986 for two reasons: First, it’s the year of my birth, and second, Apple unveiled a clothing line
. That’s right. Before there was ever an iAnything, the tech titan was dabbling in the world of fashion. Sadly, the latter has perished, but that doesn’t mean we can’t reminisce. Given its trendy sense of design, perhaps it’s time “The Apple Collection” reemerges onto the style scene.
As for 2012, it’s too early to tell who will go down in history as the winner of this year’s U.S. presidential race, although the current commander-in-chief can rest easy that he has the vote of “Obama Boy
Obama is getting a run for his money in a race of another kind, but it isn’t Mitt Romney who’s hot on the trail. In a battle for best “Call Me Maybe” lip-dub, the president’s parody
now has to fight off Abercrombie & Fitch models giving the Carly Rae Jepsen instant classic their shirtless take
Waiting until November for the outcome of their race might seem like a long time for President Obama and Mitt Romney, but at least they don’t have to twiddle their thumbs for more than a century. That’s how long it’s been since someone tightrope walked from the U.S. to Canada across Niagara Falls, a feat that 33-year-old Nik Wallenda hopes to complete Friday evening
[RELATED: A PR pro who worked with Wallenda discusses his media savvy]
Perhaps if/when he finishes, Wallenda will return to the U.S. for a good brew. Where are most craft beers sold in our country? Advertising Age tells us
Beer isn’t a part of the diet that vegans typically have to worry, but things get tricky when it comes to mealtime grub. Luckily, Subway is looking to make lunch easier for its anti-animal byproduct patrons by testing three new vegan-friendly sandwiches
that it rolled out in select markets.
Speaking of Subway, if you’re still searching for what to do with Pops on Father’s Day this Sunday, don’t overlook your nearest sandwich shop. Turns out, dads are big fans of the submarine franchise, according to current “buzz” scores from the YouGov BrandIndex
. While M&M’s nabs numero uno
on the charts, Subway and Snickers both followed closely behind at Nos. 2 and 3, respectively.
Dads might not be the target audience for a company like Kidzania, but that doesn’t mean we should exclude it or any of these other four global brands looking to make a splash in the U.S. market
Still, for any new brand, how it positions itself and pitches to consumers rests on whether customers take the bait. And as OPEN Forum indicates
, sometimes weird sales pitches could be the way to go.
There’s no telling how someone pitched 12 Magazine
on the idea of its recent controversial editorial shoot
that caused a stir around the Web with claims the images glorified domestic violence, but editors at the publication are sticking to their guns, defending their “Victim of Beauty” spread
As for me, there’s no defending my actions now that it’s the weekend. I recommend you get into some trouble—I certainly plan to. And a Happy Father’s Day to any of you dads out there.