Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Although global warming is a hot topic these days, one advocacy group was asked to freeze an icy PR stunt meant to highlight the problem. During last week’s extreme heat wave (and in light of the strong thunderstorms that ripped through nearly half of the nation), 350.org planned to melt a large ice sculpture spelling out “HOAX?” in front of Capitol Hill, but greens from West Virginia—a.k.a. coal country—put the brakes on the stunt for fear it would give their opponents an advantage.
 
Another hot topic that has yet to melt is the “pro-anorexic” website Skinny Gossip, which recently mocked Sports Illustrated swimsuit issue cover model Kate Upton in a blog post for having what it deemed “thunder thighs,” also calling her a “piggie.” The anonymous “Skinny Girl” behind the site has not come forward, but has responded, deny that she’s “pro-anorexic,” despite posting a “Starving Tip of the Day” for years.

No response necessary to know what Axe is using to sell its line of hair care products in its latest spot directed by Seth MacFarlane, featuring a brief cameo from his bawdy film bear, Ted. (NSFW)



On the contrary, an explanation is necessary to know what went into the making of Taco Bell’s so-called edible QR Codes, which are made of lemons and avocados. Luckily, they’ve provided it:



It might make sense for Taco Bell to turn beans into QR codes. Shoes are another story—just leave that to Nike. The shoemaker used castor beans and recycled bottles to make its new GS football boot:



If you thinks that idea is crazy, how about the thought of moving offices in less than a minute? That’s what digital agency R/GA did—well, sort of. See for yourself:



Meanwhile, German ad agency Interone has gone above and beyond the call of duty for its lingerie client Beate Uhse—not only creating marketing materials on its behalf, but also fashioning a new product. Introducing the Face Bra, otherwise known as a sexed-up version of your standard sleep mask.

Tyson Foods won’t expect PR firm Fleishman-Hillard, its new agency of record for crisis communications, to share fresh chicken recipes, but the meat manufacturer—which retained the firm for ongoing support as opposed to help with a single event—hopes FH knows a recipe for providing solid crisis PR support if one strikes.

Although Yoga is typically a recipe for tranquility, one instructor managed to rile up Facebookers. The teacher was reportedly fired from her weekly gig at the social network’s Menlo Park campus after her no cellphone policy proved too much for the class to bear.

It just goes to show the impact that technology has made on our lives. We can’t even workout sans smartphone. And now, according to Newsweek, new research suggests the Internet might be hurting our mental and physical health, making us feel lonely and depressed at times.

[Related: This is your brain on social media]

Speaking of the Internet, it might be hard to remember the Web in its earliest forms, but according to “Ruins,” a new masters thesis project from Paris-based grad student Alain Vonck, remnants of the Internet 1.0 are still around.

As for accessing the Internet on your phone, you might want to be wary of the applications you use. As this infographic from BackgroundCheck.org notes, some of those apps are awful sneaky at gaining access to you private information.

And now, the Cookie Monster parodies “Call Me Maybe”—just because.



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