Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Life’s a tradeoff. The economy starts to improve, but then the worms crawl out of the woodwork. In the advertising world, those worms are high-end real estate marketing—particularly it’s awful copywriting. And the latest “douchey” print ads for Manhattan real estate are spreading like a disease. Here
exposes the first reported breakout in New York.
Of course, advertising can also be a dirty sport, and I’m not just talking about presidential campaigns
. Instead of working out negotiations privately, Viacom and DirecTV have taken their battle to the press, with Viacom landing the first blow in this full-page print ad
from Sunday’s New York Times
And sometimes, it’s the advertising itself that comes under attack. Case in point: The Czech Tourist Authority’s newest marketing logo, “Czech Republike.” According to critics
isn’t exactly a mutual feeling as far as its play-on-words go.
From the Czech Republic to Banana Republic, it was recently announced that the retailer will unveil new uniforms designed for Virgin Airlines
later this summer as part of a partnership between the fashion retailer and air carrier that began in 2008
Let’s hope that new Virgin uniforms receive a warmer welcome than Ralph Lauren’s official Team USA garbs did after politicians in Washington learned the clothes were made in China. The designer has since responded to the controversy
, pledging that athletes will don American-made attire
for the 2014 Olympic Games.
Speaking of the Olympics, Team USA had more to worry about than its uniforms. Reports The Independent
, a bus carrying American athletes got lost for hours while on its way from Heathrow airport to the Olympic Village.
At least the athletes weren’t aboard the Delta flight bound for the U.S. from Amsterdam in which passengers discovered needles in sandwiches
provided by the airline’s caterer, Gate Gourmet.
Small agencies—which are often the needle in a haystack that clients seek—can find ways to overcome their strained resources when pitted against larger holding groups on Beyond Madison Avenue
, which suggests hiring a more business-savvy team.
I suspect former Google executive Marissa Mayer’s business savvy was just one of the many reasons that Yahoo appointed her its newest CEO
. That, or Yahoo has a real soft spot for the glow that accompanies someone who is expecting. Fortune reports
Mayer is expecting her first child—a son—in October.
It’s sad to think that the Mayer’s soon-to-be bundle of joy, along with his fellow generation, won’t recall such literary gems as “Sweet Valley High” or “Superfudge.” For anyone who can, Yahoo’s Shine is catching us up
on where the Wakefield twins and Fudge are today.
As for my generation of millennials, The Daily Beast
informs us that our parents and the rest of the Boomers put such great strains on our economy that we’re pretty much “screwed.”
But don’t let that completely discourage you, Gen Y. If a publicity stunt can get a cat elected mayor of a town in Alaska
, there’s no telling what we can still achieve.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.