No matter what you're told or led to believe, appearance matters.
You get only one chance to make a first impression, and as anyone who has worked in public relations can tell you, that first impression generally sticks.
Candidates applying to be designer brand Burberry’s news PR manager
need to fashion a résumé quite simply draped in impressive experience. Working in your love of plaid-lined khaki trenchcoats couldn’t hurt, either.
Personal wardrobe aesthetics
aside, applicants should also be keyed in on communications, particularly as they relate to company dealings with the press.
If you’re so lucky as to land an interview after applying here
, we know that it’s summer, but it’s probably best if you leave the flip-flops at home
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