At some point you’ll look back at your old content and wonder what it’s doing for you.
An old blog may get a hit once in a blue moon, but mostly it’s just sitting there, not making you money anymore. Its day is long past. Is there anything you can do to make it work for you now?
There are several things that will breathe new life into old blogs. Try one of the following ideas to bring your classic ideas back to the forefront of readers’ minds:
Use it offline
Do you have a presentation, speech, or other public speaking event coming up? Revisit your old posts, and see what from them you can take for it. There’s bound to be lots of great points that you completely forgot about that will work wonders boosting your speech or presentation.
You may want to take the old blogs down, though, especially if people are paying for the event. You don’t want them to stumble upon the old blog and realize they don’t have to attend. Plus, you can always re-post it later.
It’s about time you started up your email marketing content anyway, isn’t it? Take some old blogs and see which ones you can use as content for email newsletters. The main difference here is the format is going to be different: If you stuck to the usual 500-word limit for a blog, you’ll probably want to chop it before sending it along as email content.
One idea is to frame it differently, perhaps using bullet points or even each individual point as its own email subject. This way you really get the most bang for your buck, so to speak.
Hey, your customers and fans are busy. They want everything in bite-size videos or in podcast form so they can listen to it at the gym or on the way home from work. So give them what they want; repurpose your old blogs for podcast or video discussions.
Bring in a guest or two to discuss the topic with you. This way, not only are you repurposing your blog post, but you’re also giving your fans brand new perspectives. It won’t just be you repeating the same old stuff, and you might end up seeing the issue from a totally new angle.
Most industries change all the time. The blog post from years past is probably outdated and at least partially incorrect. Rather than just wipe it away, why not give your fans an update on how things have changed?
Not only does this recycle your content, it also shows your readers that you care about staying up to date and fresh. If they see you literally saying, “We used to think this way; now we think like this,” they’ll know they’re dealing with a business that’s open, honest, and willing to adapt to the times.
[RELATED: Get advanced brand journalism tips from Mark Ragan and Jim Ylisela!]
readers, how old does a blog have to be before it can or should be repurposed?
Mickie Kennedy is the founder of eReleases. A version of this article first appeared on the PR Fuel blog.