Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Sure, audiences have indulged in the guilty pleasure that is “The Real Housewives of New York City” season after season, but are they ready for “The Real Housewives of The New York Times”? That’s what NBC is banking on.

The network is casting a local newspaper for an upcoming reality series. According to the description, the National Newspaper Association (NNA) is assisting production in scouting a local paper for the project, for which JimRomenesko.com reports more than 70 editors and publishers have already responded. But will anyone sing and/or be voted off of an island?

Returning to television April 7, “Mad Men” creator Matthew Weiner shared secrets of what to expect from the Emmy-winning show’s anticipated season six on AMC, including an episode directed by none other than Don Draper himself, Jon Hamm. Reports The Daily Beast, this will be the series’ second-to-last, and “is about Don," says Weiner. He continues that he “made a commitment to tell a full story, no matter what the consequences are.”

Telling the full story is a solemn duty of any noble writer, which should come into play as The Guardian launches the early rounds of its Great American Novelist tournament. Read here to see which authors take the opening rounds.

Unless self-published, it seems most authors these days need a literary agent to get the next great novel printed. Too bad the wait to hear back can be excruciating. Perhaps social media has changed this, however. Reports Thought Catalog, literary agent Jennifer Udden of the Donald Maass Literary Agency has taken to live-tweeting the rejection of aspiring writers’ manuscripts while using the hashtag #millionqueries.

Meanwhile, I’ve never been one to reject a Capri Sun, a trend the brand would like to extend as it launches its biggest social media campaign to date. Promoting its new line of Super V beverages, the “Seize the Day” campaign “aims to engage moms by helping them ensure that their kids stay busy and make the most of each day.”

RELATED: Mom bloggers and brands: What they want, what you need

While the thought of a Capri Sun sure takes me back, it’s not nearly as nostalgia-inducing as Microsoft’s newest ad. Posted to YouTube to promote “the new Internet Explorer,” the video is the epitome of any good trip down memory lane for a “Child of the 90s.”

RELATED: 21 signs you grew up in the ’90s

A child of the ’90s herself, budding American tennis standout Sloane Stephens, 19, narrowly escaped icon Serena Williams at the Australian Open in her first Grand Slam quarterfinal. Too bad no one told ESPN’s graphic guy. Yahoo! Sports highlights this screengrab that incorrectly advances Serena into the tournament’s semifinals. Stephens’ quest for the title would end Thursday, however, after losing to top-seed Victoria Azarenka in straight sets.

RELATED: Australian Open tennis tourney engaging fans through social media

It’s too early to tell who will win this year’s Super Bowl. That goes for off the field, as well, with advertisers practically giving away money to compete on sport’s greatest stage. But is the price worth the payout? In an interesting piece from Business Insider, George Parker advocates how a blender company’s viral YouTube series could make for a better marketing strategy for your brand.



At this point, a better marketing strategy for KFC might just be getting out of the chicken business entirely. Reports The Huffington Post, the fast food chain is making unsolicited headlines again after yet another incident of what appears to be a piece of fried organ meat that was found served at one of its restaurants.

Countering with a more appetizing offer, McDonald’s CEO Don Thompson vowed that the company will be even more aggressive in 2013 with promises of both new and lower-price menu items.

Taking a more aggressive approach to Valentine’s Day, Necco has created a website where consumers can customize the messages on their own candy hearts. If only it hadn’t set up the system to disable profanity. Don’t worry. As BuzzFeed points out, the site can be slightly tricked.

Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.

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