Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Coffee and cars are two things for which people seem to have deep, enduring passions. Need I remind you we did just
celebrate our National Coffee Day
? And cars, well, I don’t own one, but I’ve seen people pour money and sweat into maintenance of their vehicles, so love has to be the only explanation, right
? Too bad not all brews and builds are created equal—a notion that Mini is capitalizing on. The automaker, along with agency JWT Amsterdam, launched a new campaign
in the Netherlands matching people with a perfectly paired java based on their driving style.
Seth MacFarlane has a style of his own when it comes to comedy. I’m not sure what coffee you’d pair with it, but that’s the Academy’s problem to sort out. The funnyman is hosting next year's 85th Annual Oscars
. And wouldn’t you know it, like any good son, the first person he told is dear old D-A-D.
[Related: Job of the Day: Jr. publicist for the Academy of Motion Picture Arts and Sciences]
Don’t be too disappointed, dads, if your son isn’t asked to host some fancy awards show. Just be happy that the referee lockout is over—unlike Buffalo Wild Wings, which might prefer that the replacements return. According to Advertising Age
, the restaurant was an unexpected beneficiary online of all the NFL drama
, as the temporary officials reminded fans of the lousy refs depicted in old spots produced by the franchise.
[Related: After PR crisis, NFL and refs union hammer out a deal]
While the football field is (relatively) crisis free now, the peanut butter aisle at many popular grocers is in sheer turmoil. According to CBS News
, retailers Whole Foods and Target have joined the growing number of supermarkets effected by a potential salmonella contamination of what is now 101 different New Mexico-based Sunland Inc. nuts and peanut products.
Target was also among a number of popular retailers that joined a new mobile wallet service intended to rival Google's
. As of Monday, the Merchant Customer Exchange included Wal-Mart, Japan's 7-Eleven, Gap, Bed Beth & Beyond, Dunkin’ Brands, Dillards, and Sheetz.
Amid an attack on its mobile wallet, Google is returning to a few of its older ventures. That includes a re-launching of Catalogs
, a shopping service the company abandoned in 2009.
Speaking of catalogs, notice anything different about the latest Ikea edition from Saudi Arabia? Yeah, the furniture extraordinaire cleaned house of all the women. The store has since taken blame and apologized
One does have to commend Ikea for its green initiative. By 2016, the Swedish meatball and home décor retailer plans to sell only LED lights
, and swap out the more than 1 million light bulbs in its stores for the more energy-efficient alternative.
Plans are nice, but sometimes they don’t pan out exactly as planned. You needn’t tell that to clothing brand Hakaan. It was forced to cancel its spring/summer 2013 show at Paris Fashion Week after couriers lost the entire collection
Hugh Atkin, a man with a large collection of fans, chatted with ABC News’s Jake Tapper
about the popularity of his now viral political spoofs, “MC ‘Bama
” and the “The Real Mitt Romney
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.