You’d think Ben & Jerry’s would know its ice cream can’t stand so much heat. The company unveiled the first batch of a new frozen yogurt for New York Knicks sensation Jeremy Lin—Taste the Lin-Sanity—that included pieces of fortune cookie
. However, some felt the ingredient was racially insensitive, and the company has since replaced it with pieces of waffle.
And to think that a hashtag helped fuel the Lin hype
. Just goes to show the power of the hashtag and why its use in marketing is on the rise
Perhaps Ben & Jerry’s should just focus on developing more Greek Fro Yo flavors, the cultural phenomenon is now doing $1 billion in business
in the U.S.
Also on the rise in the U.S. are what we’re going to call iFones, street-peddled knockoffs
of the popular Apple mobile device.
You never know. If the practice of selling the fakes continues, the word might snag a spot on this list of buzzwords
in the mobile industry.
On Google+, H&M is still killing the competition
, but the retailer had better watch its fashionable heels for Angry Birds
Neither H&M nor Angry Birds made this list of five crafty social media campaigns
Other brands looking to join the list of clever social media campaigns might want to consider these 10 little-known tools Entrepreneur
suggests we start taking advantage of pronto.
Meanwhile, a new initiative from Subaru asks potential car buyers to share stories of their first car
. So many memories, ’89 Mazda.
One thing Nike won’t be reminiscing about anytime soon is the story of it latest limited-release Foamposite Galaxy basketball shoes, which spurred utter frenzy
that led into the NBA All-Star weekend.
PETA is causing another frenzy, which wouldn’t be anything new to the animal rights organization, except that this time, it wasn’t a planned publicity stunt. Instead, it’s the release of recent documents indicating that 95 percent of the animals within the care of the organization in 2011 were killed
Sears is killing off some of its department stores. The retailer is selling 11
of them to Chicago-based General Growth Properties in an effort to raise much needed cash after reporting huge fourth quarter losses in revenue.
Although Rupert Murdoch’s News Corp. is still under investigation, it saw some gains this weekend with the launch of The Sun on Sunday
, selling 3 million copies
of the new edition in the U.K.
AMC hopes its in-house promotional efforts
for the overdue season five of “Mad Men” has sold fans that the anticipation of the Mar. 25 premiere was well worth the wait.
But if you’re not looking for a lesson in marketing from the small screen, perhaps you could still pick up a tip or two on proper office behavior from “The Office.”