Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Just because you can write something, doesn’t always mean you should.
That’s my takeaway from Matt Monge
’s rant on The MOJO Company blog
regarding the three reasons he hates the word “just.” A writer, speaker, and consultant who helps organizations and their leaders improve company culture, Monge maintains:
“… when you say you’re just this or that, it’s really like you’re taking your own legs out from underneath you. Instead of being an empowered, creative, positive, motivated individual, you’ve reduced yourself to being just something (whatever that happens to be).”
And it isn’t just Matt who is encouraging communicators to avoid the word. The ContactPoint blog
contends that as soon as sales or marketing professionals use “just” in conversation, they put themselves in a position of weakness. Netminds
co-founder Beth Kuchar
adds that the word also “tells the listener that something is insignificant and trivial,” which “can carry with it an almost condescending tone.” Eric Lanke
, the CEO of National Fluid Power Association, further argues that it “minimizes whatever it is you're thinking about. It puts it in a mental category that can be more easily dismissed or ignored.”
RELATED: 5 ineffective words writers should ditch
is making a case for 10 old sayings that should return to our everyday banter to remind us of a simpler time before “memes of Willy Wonka” were used to express all of our thoughts.
As a brand or company, if you insist on piggybacking on memes in your marketing in hopes of viral success, your examples better be as solid as those highlighted by Sparksheet
, where Jordan Markowski breaks down the art and science of what he refers to as “memevertising.”
Art and science come together again, as do advertising and journalism, in a standout new campaign created by agency Rethink Canada for Science World, a not-for-profit science and technology center in British Columbia. NPR
’s Robert Krulwich explains:
“The sly goal here is to poke folks with a good question, and then say, ‘You want to know the answer?’ We who are doing this, we reporters, we animators, we science teachers, we bloggers, we artists, we museum managers, we research scientists, we copywriters—we don't do what we do to speak to the Already Informed. We are doing this to tap ordinary, everyday people on their heads, people who might not have the time or the inclination, and say to them, ‘spend a few minutes over here, mulling this ...’”
If that’s the goal of an ad agency, what exactly is a PR agency supposed to do? Forbes
contributor Robert Wynne attempts to decipher this riddle by going beyond the general functions and tactics of public relations. In the column, Wynne quotes PR guy Bob Gold, who said a “good agency is a strategic partner who helps clients successfully talk to and with their audiences.” Gold adds that an “agency is a good listener to the marketplace and knows what conversation starters will work, but also what just might catch fire.”
An odd trend that HR departments have noticed lately is the extremely shortened résumé, which is a byproduct of social media. According to The Wall Street Journal
, job seekers are increasingly summing up their CVs on sites such as Twitter in fewer than140 characters or even six-second clips using Vine.
Unfortunately, not all hiring managers are biting. While Mashable
reports on the case of Dawn Siff, a journalist who used her Vine résumé (shown below) to land a job at the Economist Group’s commercial unit, career advice blog The Cynical Girl
argues any recruiter that would even consider employing someone based off a six-second video “should be fired for dereliction of duty.”
Whereas a costly copyediting error
taught us that writers can—and do—get fired, The New Yorker
is wondering whether a true scribe or novelist can ever really retire? Not in the traditional sense, the article’s author, Ian Crouch, claims. According to Crouch, a writer’s “value to the public is not necessarily diminished by age; in many cases, it is, in fact, enhanced, not simply because there is for many writers a real possibility that their talents will improve with years of practice, but also because readers want to interact with the literary consciousness of writers at ninety as much as we do with writers at twenty.”
Speaking of writers, how do you feel about taking a fun literary quiz? What about 25 fun literary quizzes? Whether it’s determining if a line hails from a Jay-Z lyric or “The Great Gatsby” or matching author to ailment, these 25 bookish quizzes from around the Web are compiled at Book Riot
It’s not a book that you come across in any quiz, but it’s definitely a must-read. Jezebel
reports of a recent Brooklyn Craigslist sublet ad offering one renter the complete “Girls” living experience.
That’s quite the sell, although it may not beat this collection with some of the simultaneously best and worst local business slogans around. From a cremation company that would love to “urn your business” to a pita restaurant telling its consumers to “stuff it,” the list of 11 amusing mottos can be found on BuzzFeed
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.