Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Bod Dylan, Pearl Jam, and Snooki all walk into bar … if this scenario already sounds like the start of a terrible joke, chances are, it wouldn’t make a better TV network either. That’s a shame for fans of MTV’s once music-oriented programming strategy, a station that today is a hub for reality television. Don’t get me wrong. I love the “Real World”—all 27 seasons
so far. But why is it that the cable channel has diverted from its former popular format?
YouTube sketch comedian Brian Firenzi
A network executive explains
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Then again, perhaps MTV is better this way. Otherwise, true fans of music might be subjected to such pop stardom aspirations as those of this week’s new Rebecca Black
, Nicole Westbrook. And by “be subjected to,” I mean “be incredibly thankful for” this holiday. Enjoy the latest viral hit, “It’s Thanksgiving.”
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Meanwhile, Target employees can expect to be subjected to earlier Black Friday sale hours than ever before. The store is slated to open Thanksgiving evening at 9:00 p.m.
Does that make it Black Thursday, instead? Either way, the retailer joins Wal-Mart, Sears, and other shopping vendors kicking off their respective sales events that same night.
So let’s see now, that’s rock ‘n’ roll, Thanksgiving—how else might I help further your loss of faith in humanity today? Perhaps the selling out of James Bond will do the trick. After swapping his signature martini for a Heineken
, it should come as no surprise that The Wall Street Journal
has questioned whether the movie franchise has become too corporate
. Riffing on this topic, PRNewser
points out that agent 007 now a sponsor also for Omega, Sony, Adidas, and Aston Martin.
It didn’t seem to hurt Bond at the box office. The latest installment, “Skyfall,” debuted to the franchise’s biggest opening to date
, taking in $87.8 million.
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Daniel Craig’s celebrity endorsements as Bond aside, none of them compare to these 10 bizarre commercials
(found by Mashable
) that Hollywood would likely prefer you didn’t see. Case in point: Ben Stiller for Japanese beverage brand Kirin:
Given his loss of endorsement deals
in the wake of a ban from professional cycling, and stripped of his seven Tour de France titles, you’d think Lance Armstrong might be in dire need take on any sponsor that would have him. Then again, judging by the defiant photo he posted to Twitter
, in which he is surrounded by champion jerseys while “just layin’ around” on the couch, I’d say he’s pretty content.
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Less content would be JCPenney. According to Yahoo Finance
, the company reported one of the worst earnings quarters in the history of publicly held retailers.
Things aren’t going so well for the Dr Pepper Snapple Group, either. Reports ABC News, the soft drink maker is being sued for false claims
after asserting that its new line of 7UP antioxidant varieties provides health benefits.
That’s still better off than Waffle House CEO Joseph Rogers, Jr., who allegedly demanded that a former female employee perform sexual acts on him
to keep her job during a span of 10 years.
Ten years is a lot less time than it took to fuel a catty feud online between CNN’s disgruntled Don Lemon and actor Jonah Hil
l. After the Academy Award nominated Hill apparently snubbed the news anchor at a hotel, an incident that Lemon aired publically via the digital space, a Twitter feud was quickly born. Lemon told his side of the story on “Starting Point” Friday morning:
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Coke is also telling its story, but doing so through its “most ambitious digital project” yet. Reports The New York Times
, the brand has revamped its website
as an online publication called Coca-Cola Journey, named for the magazine “Journey” that was printed for company employees between 1987-1997.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.