Results for Articles:
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/29/2016 1:49:59 PM
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
4/25/2016 1:55:18 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
As with common gaffes of usage and punctuation, botched syntax can distort a writer’s intended message—often with humorous consequences.
4/19/2016 1:53:53 PM
Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
4/13/2016 1:49:47 PM
Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.
4/4/2016 1:45:50 PM
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
4/1/2016 1:54:50 PM
Corporate jargon is easy for many PR pros to detect. Proper AP style for corporate terms can be an entirely different story. Here’s a quick guide for business terms from a recent Twitter chat.
3/31/2016 1:46:25 PM
From adding a call to action to using captivating images, there are tons of ways to make content more engaging on social media. Here’s insight from a variety of experts.
3/29/2016 1:52:49 PM
If you’re wondering whether you should use ‘can’ or ‘may’ in your copy, this list can shed some light on that question and several others.
3/23/2016 1:51:15 PM
Telling an impactful story in your branded content can be difficult. If you've got the writing chops but lack a vision for audience engagement, look no further than this infographic.
3/22/2016 1:49:24 PM
Many PR pros use acronyms or other shorthand terms. This list can help new communicators understand and assimilate.
3/18/2016 1:51:42 PM
In journalism, clicks matter—despite what traditional news folks might say. One copywriter weighs in on how to catch the attention of reporters and the general public.
3/4/2016 2:49:11 PM
Next time you’re looking to invite colleagues to de-stress after work with a cocktail or craft beer, consider these style tips from a recent Twitter chat.
2/25/2016 2:49:15 PM
Many bloggers struggle to keep their readers loyal and their websites relevant. To ensure that your blog stays successful, consider how one writer creates enticing posts.
2/24/2016 2:51:00 PM