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These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/11/2016 2:51:56 PM
Learning to keep it simple when it comes to writing for a wide audience is an easy tip for PR pros to adopt. Here’s a list of some of the most commonly misspelled and misused words that many pros let slip by.
1/28/2016 2:53:52 PM
Although many PR pros study the guide’s latest edition, feeling rusty about your familiarity is nothing to be shy about. Here are a few tips to help you find the entry you need with ease.
1/27/2016 2:52:23 PM
Over the decades, publishing has largely transitioned from print—requiring ample lead time—to the instantaneous nature of digital channels. So, too, has the way PR pros seek news coverage.
1/13/2016 2:48:20 PM
Want to make your content more enticing to readers? If you have trouble coming up with titles that grab attention, check out these resources.
1/11/2016 2:47:00 PM
This year saw stories about social media trends, content marketing inspiration, crisis responses and more. We thank you for your readership throughout 2015.
12/23/2015 2:59:00 PM
There are several gems—besides Tiny Tim’s iconic wisdom—in Charles Dickens’ tale. This writer shares her favorites.
12/16/2015 2:53:58 PM
These terms seemingly defy English rules of spelling.
12/10/2015 2:45:00 PM
This guide will give you ideas for any wordsmith this holiday season.
12/3/2015 2:45:50 PM
They may roll off the tongue with ease, but it’s time to put these terms to rest.
12/2/2015 2:45:00 PM
Public relations pros and marketers can get more mileage out of their organizations' content when they work together.
11/18/2015 2:47:17 PM
Remember this acronym when creating or tweaking your content marketing strategy.
11/12/2015 2:53:00 PM
These three resources can make life easier for corporate communicators by assisting with research and providing an extra set of hands when needed.
11/12/2015 2:45:00 PM
Knowing whether you're a morning person or night owl can help you optimize your creativity, but research says dopamine-boosting activities will help even more. Here's what that means.
11/11/2015 2:51:07 PM
'Zeitgeisty'? 'Thought straps'? Just when we thought we'd put a stake through the heart of corporate clichés, a new gaggle of brain-eating monsters staggers forth in time for Halloween.
11/3/2015 2:45:00 PM