Results for Articles:
Avoid this dirty dozen at all costs.
4/16/2014 1:49:18 PM
Lady Violet Grantham, or at least the people who write her lines, will occasionally offer wisdom that can indirectly be applied to the world of communications.
4/2/2014 1:53:40 PM
Making your blog successful isn’t just about stuffing it with new content, and if you are adding new content, it needn’t always have your byline.
4/1/2014 1:50:14 PM
As Daffy Duck might say, it’s not uncommon for people to find themselves having ‘ pronoun trouble .’ Use these tips to keep things straight.
3/26/2014 1:52:51 PM
There’s no one, perfect headline under glass at a museum somewhere, but there’s a perfect headline for the release you’re writing right now. Here’s how to find the sweet spot.
3/25/2014 1:51:49 PM
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
3/19/2014 1:51:00 PM
Share this with your friends and co-workers.
3/18/2014 1:49:19 PM
Get into the proper mindset for creating compelling content by removing yourself from the many distractions at your desk. Give yourself ample time to do it, too—and ditch the coffee.
3/14/2014 1:52:56 PM
Branding experts say incorrectness is memorable, which is one reason why brand names have grammar and spelling mistakes.
3/11/2014 1:49:56 PM
In honor of Typography Day, one visual storyteller discusses her fanaticism for fonts and the difference that a given typeface can make in conveying a message.
3/3/2014 2:47:24 PM
If you’re emailing a stranger, you might want to stick with traditional sign-offs, but if you’re close to the person you’re messaging, why not have a little fun with it?
2/27/2014 2:45:20 PM
The author famous for her characters who make life-changing social blunders can teach social media users thing or two.
2/19/2014 2:52:32 PM
It’s unlikely you’ll want to use these clever turns of phrase in a blog post or a press release, but they may get your creative juices flowing.
2/13/2014 2:46:01 PM
Though creative briefs used to exist only in the realm of advertising, the rise of ‘full-service’ agencies means they’re something PR pros should be familiar with, too.
2/12/2014 2:51:16 PM
In 1982, the "father of advertising" wrote a memo to his employees about how to write well. His advice in that memo is relevant today.
1/29/2014 2:51:20 PM