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Blogs call for a lot of content, and churning out all those posts makes conditions ripe for mistakes. Here are the most common ones to avoid.
3/7/2014 2:57:18 PM
Though creative briefs used to exist only in the realm of advertising, the rise of ‘full-service’ agencies means they’re something PR pros should be familiar with, too.
2/12/2014 2:51:16 PM
The Periodic Table of Storytelling attempts to put everything that could go into a story into one, handy chart.
2/11/2014 2:46:25 PM
Many stories that communicators and PR pros tell aren’t compelling because they try to hide the tension, but there’s still a way to pull it off.
1/17/2014 2:49:41 PM
People come to your website for information about your brand or business. If they don’t see it, they won’t be pleased—and they’ll go elsewhere.
1/16/2014 2:49:57 PM
Strangely enough, people don’t seem all that upset about the provocative tagline for Christian Connection.
1/10/2014 2:53:57 PM
A Shift Communications analysis found ‘new’ isn’t particularly new when it comes to press release language, and words such as ‘important’ and ‘innovative’ tend to defeat their purpose.
1/9/2014 2:49:40 PM
Everyone hits a dry spell every now and again, but there are ways to head one off. In brief, be prepared.
1/3/2014 2:47:35 PM
As we close out another year, we cap off our countdown of our most popular stories.
12/31/2013 5:11:21 AM
Nearing the end of our list, we continue our countdown of this year's most popular stories.
12/30/2013 5:11:21 AM
As time ticks away on the year that was, so do we tick away at our countdown.
12/27/2013 5:11:21 AM
With just under a week before we ring in a new year, we ask you to join us as we kickoff the countdown of our most popular stories of the last 365 days.
12/26/2013 5:11:21 AM
Wishing you happy holidays, we share a word about our year-end coverage.
12/24/2013 5:00:06 AM
Whether you're looking for a stocking stuffer for your favorite communicator or need some ideas for yourself, this list has you covered.
12/16/2013 2:51:00 PM
When it comes to cross-Atlantic communication, mind the gaps. Keep calm, and spell on.
9/27/2013 1:49:25 PM