Results for Articles:
If you’re emailing a stranger, you might want to stick with traditional sign-offs, but if you’re close to the person you’re messaging, why not have a little fun with it?
1/2/2015 2:49:20 PM
Gone are the days of keyword stuffing and spammy links. Recent changes to Google's algorithm places value on well written, relevant content.
12/31/2014 5:04:46 AM
If you’re stuck for just the right term to use, these websites (and one book) will help you find the word that hits the sweet spot.
12/31/2014 5:02:04 AM
In 1982, the "father of advertising" wrote a memo to his employees about how to write well. His advice in that memo is relevant today.
12/30/2014 5:08:20 AM
Even among the people who love writing the most, sometimes the process can be a whole lot like pulling teeth. Here are some ways to ease the pain.
12/29/2014 5:09:03 AM
Have you ever wondered why how-to or numbered-list headlines get so many clicks? Here’s your answer.
5/14/2014 1:51:38 PM
The owner of a PR shop highlights a variety of words—some of which were invented or popularized by PR pros—that we all should avoid.
9/28/2012 1:53:44 PM
Writers, communicators, friends, Romans, countrymen, gather around as well as say ‘dirigible’—and other delightful words.
9/21/2012 1:53:34 PM
Four ideas writers can follow to help ensure their copy sounds like it’s written for humans and not for a board of directors.
7/26/2012 1:55:59 PM
Replace them with these much stronger alternatives.
5/16/2012 1:58:59 PM
The author shares a writing exercise she uses to stretch her brain, the results of which are these haikus for wordsmiths. Care to add your own?
10/20/2011 1:52:03 PM
No, not a kitten caboodle. The correct answer won the author a free lunch. In return, she’s shared 21 terms for groups of various species. Now, what would we call a group of writers?
10/5/2011 1:57:16 PM
What's your writing personality type?
8/31/2011 1:51:53 PM
Are you using the em dash—also known as a long dash—correctly? Are you even using it at all? The author explains why and how you should employ it.
7/6/2011 1:59:20 PM
A statement might look good on paper, but when spoken aloud in a media interview, it could sound like gibberish. Here’s how to avoid that.
4/14/2011 1:54:43 PM