Results for Articles:
When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/28/2016 1:59:59 PM
From rapturous sonnets to dramas, comedies and histories that resonate 400 years after his death, communicators should take note of the prolific scribe’s oeuvre.
4/27/2016 1:47:15 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
In content marketing, a headline often determines how well your content is received. To draw readers in, try adopting these approaches.
4/21/2016 1:48:23 PM
PR and marketing pros new to the content game might be cutting their clients' blog reach with these mistakes. Here's a guide to getting back on track.
4/19/2016 1:48:46 PM
The number of clients who say they want ‘organic content’ is rising. To meet that demand, PR agencies need writers. Here are marketing jobs that emphasize writing, among other skills.
4/15/2016 1:56:15 PM
Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
4/13/2016 1:49:47 PM
In PR, attracting new clients can be a challenge. To improve your reach and stand out from the crowd, focus your efforts on these key aspects.
4/7/2016 1:46:28 PM
Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.
4/4/2016 1:45:50 PM
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
4/1/2016 1:54:50 PM
Corporate jargon is easy for many PR pros to detect. Proper AP style for corporate terms can be an entirely different story. Here’s a quick guide for business terms from a recent Twitter chat.
3/31/2016 1:46:25 PM
Adidas has moved from advertising to content marketing. To do this, it built newsrooms in 12 cities globally. Here's a glimpse at what happened when its marketers started writing news.
3/30/2016 1:46:31 PM
From adding a call to action to using captivating images, there are tons of ways to make content more engaging on social media. Here’s insight from a variety of experts.
3/29/2016 1:52:49 PM
PR pros try various ways to advance their careers. Some take classes; others enlist help from journalist friends. One writer suggests memorizing items from this Jeopardy-worthy list.
3/28/2016 1:51:22 PM
Recent data show more job-seekers are listing ‘content marketing’ in their profiles, experience for which digital-focused employers look. Add to yours with this week’s featured listing.
3/18/2016 1:56:13 PM