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The term has been in existence for roughly a decade, but the organization reported spikes in its use after UK’s EU referendum and the U.S. presidential election.
11/17/2016 2:48:37 PM
Yes, the bad guy triumphs in Halloween horror films. He's thought of everything, knows how to do evil in 50 ways. But don't set up your clients to fail by promising reporters they're experts in everything.
11/1/2016 1:49:22 PM
How can you write headlines that intrigue your audience? Enticing a reader to click on your story isn’t blind luck. It’s calculated and often takes time. Here’s how to improve your approach.
10/26/2016 1:48:59 PM
Entice readers from the beginning with these powerful content writing tips.
10/25/2016 1:49:07 PM
Poor discipline or simply a lack of elementary training could turn that cherished media interview into a nightmare. Help your execs and mouthpieces head off these common missteps.
10/20/2016 1:45:52 PM
Start tracking data if you want to see your content flourish online. Here’s where—and how—to go about breaking down your digital footprint.
10/7/2016 1:48:16 PM
Slam dunk. Knocking it out of the ballpark. Going for a Hail Mary. Don't let these overdone sports metaphors turn you into a walking cliché.
9/29/2016 1:46:38 PM
The company isn't just about delivering Christmas packages. With the help of a blog headed by a BusinessWeek veteran, it seeks to be a global leader in shipping and strategizing.
9/21/2016 1:48:07 PM
Don’t assume all journalists prefer email pitches. Though many claim to, you might be able to sway some into opting for an old-school telephone call with these useful approaches.
9/16/2016 1:48:29 PM
Professional life and protocols have transformed into something unrecognizable from 20th-century mores. Is personal branding as simple as adding a word to your Facebook bio?
8/25/2016 1:46:11 PM
Murky deadlines, pronouns with ambiguous antecedents, and exhortations to 'work your magic' can baffle colleagues and clients, while risking that you don't get precisely what you need.
8/23/2016 1:47:25 PM
PR pros working to eliminate corporate speak cringe when they hear these buzzwords—especially since they’re growing in usage. Which do you hate?
8/11/2016 1:46:23 PM
Good writers often craft strongly written résumés. Do PR pros fall into that category? Some might, while others should brush up on these tips—and browse our list of open positions.
8/8/2016 1:48:48 PM
Communications experts love doling out advice. Few, however will be honest about what makes them reach for the stress ball. Here are some stressors—and how to overcome them.
8/8/2016 1:45:44 PM
How are your coding and Google Analytics skills? If you want to move up in the PR industry, you'll want your digital muscles in tip-top shape.
8/4/2016 8:00:00 AM