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These two professions have more in common than pros in those fields might care to admit. One PR exec shares a memorable pitching experience involving a New York Times reporter.
2/11/2016 2:51:56 PM
Your job depends on your ability to craft precise, interesting messages. Find out how to quickly write tight text that captivates today’s busy readers.
2/10/2016 2:51:22 PM
Over the decades, publishing has largely transitioned from print—requiring ample lead time—to the instantaneous nature of digital channels. So, too, has the way PR pros seek news coverage.
1/13/2016 2:48:20 PM
Many are turning to social media to remember the late performing artist. Here are some of his most inspiring quotations.
1/12/2016 2:53:32 PM
This year saw stories about social media trends, content marketing inspiration, crisis responses and more. We thank you for your readership throughout 2015.
12/23/2015 2:59:00 PM
If one glance at your email starts the recipient snoozing—or, worse, deleting—then you're probably committing one of these common blunders. Trade those snores for clicks.
12/21/2015 2:46:10 PM
If you're a PR pro who has used 'unicorn,' 'game changer,' 'synergy' or 'growth hack' in your pitches, this tool can help you banish corporate speak.
12/18/2015 2:48:46 PM
Many articles are written around large events like Consumer Electronics Show, but you must use strategies that attract reporters’ attention in order to see your story in print.
12/15/2015 2:56:26 PM
Spotify has openings in New York City and Tokyo for experienced communications pros.
12/10/2015 2:48:08 PM
Health care communicators often promote the same ailments and observances year after year. These tips can help transform a lackluster story into a news gem.
12/10/2015 2:47:11 PM
Settling for the same old corporate blather is likely to send your 'fascinating news' right to the recycling bin. Check out these tactics for digging up interesting nuggets to entice journalists.
12/1/2015 2:48:00 PM
One lucky PR student has a chance to rub elbows with and learn from PR and marketing pros at Benefit Cosmetics.
11/20/2015 2:54:48 PM
The ‘face with tears of joy’ emoji—the most popular symbol used throughout the world—was chosen as the winner, but many argued that it isn’t a word.
11/19/2015 2:46:44 PM
Public relations pros and marketers can get more mileage out of their organizations' content when they work together.
11/18/2015 2:47:17 PM
Remember this acronym when creating or tweaking your content marketing strategy.
11/12/2015 2:53:00 PM