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When pitching journalists or writing a post on your organization’s website, storytelling is crucial to expanding product awareness and brand recognition. To increase reach, try these tactics.
4/28/2016 1:59:59 PM
This storytelling approach to marketing has taken hold and isn't going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.
4/28/2016 1:55:11 PM
From rapturous sonnets to dramas, comedies and histories that resonate 400 years after his death, communicators should take note of the prolific scribe’s oeuvre.
4/27/2016 1:47:15 PM
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
4/27/2016 1:46:24 PM
Plenty of seasoned PR folks began their communications careers as journalists. For publishers looking to give their newsrooms a talent boost, one writer suggests giving those veterans a try.
4/25/2016 1:45:07 PM
If you’ve ever been told that adding an image to your PR copy is too time consuming and not helpful, think again. Data suggests communicators should embrace photos of all kinds.
4/22/2016 1:48:20 PM
Make your PR pros more compelling to reporters and their audiences with these tips from an English major.
4/22/2016 1:47:59 PM
The number of clients who say they want ‘organic content’ is rising. To meet that demand, PR agencies need writers. Here are marketing jobs that emphasize writing, among other skills.
4/15/2016 1:56:15 PM
Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.
4/4/2016 1:45:50 PM
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
4/1/2016 1:54:50 PM
Corporate jargon is easy for many PR pros to detect. Proper AP style for corporate terms can be an entirely different story. Here’s a quick guide for business terms from a recent Twitter chat.
3/31/2016 1:46:25 PM
Telling an impactful story in your branded content can be difficult. If you've got the writing chops but lack a vision for audience engagement, look no further than this infographic.
3/22/2016 1:49:24 PM
Recent data show more job-seekers are listing ‘content marketing’ in their profiles, experience for which digital-focused employers look. Add to yours with this week’s featured listing.
3/18/2016 1:56:13 PM
Many PR pros use acronyms or other shorthand terms. This list can help new communicators understand and assimilate.
3/18/2016 1:51:42 PM
In journalism, clicks matter—despite what traditional news folks might say. One copywriter weighs in on how to catch the attention of reporters and the general public.
3/4/2016 2:49:11 PM