Results for Articles:
While writing a news story for your brand isn't a craft for the weary, avoiding these common pitfalls will help you stand out against the competition and get covered.
10/24/2014 1:57:54 PM
The words you use matter. If you’re repeating negative terms back to reporters or using words no one outside your industry understands, it’s time to revise your lexicon.
10/24/2014 1:52:55 PM
Communication pros can embrace their inner literary nerds along with their PR and marketing skills with this week's job listings.
10/24/2014 1:48:27 PM
While this week's job openings may seem a little intimidating, they can help career-seeking pros pack a punch in the ring, on the ice, or in the office.
10/17/2014 1:47:30 PM
Though pros have seen the evolution of many strategies and tactics within the industry, the press release still remains an effective form of communication.
10/13/2014 1:48:24 PM
This week's companies are looking for pros that love pop culture, makeup, technology, humanitarian causes, and more.
10/3/2014 1:46:24 PM
Skullcandy is just one of the brands looking for savvy PR, marketing, and social media pros this week.
9/25/2014 1:59:09 PM
Many companies need PR, marketing, and social media help; these tips and resources will help you find opportunities and stand out from the crowd.
9/24/2014 1:49:47 PM
Coming up with a good PR pitch can be hard, but these tips can help create a shiny new campaign.
9/19/2014 1:51:10 PM
The ending of a press release, like any good story, is the most powerful part. Are you closing strong?
9/12/2014 1:49:24 PM
We're giving you another week to show off your best writing and content creation skills! Don't miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
7/28/2014 11:00:00 AM
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.
7/8/2014 1:51:27 PM
Recently, press releases have started looking a whole lot like advertisements. That’s not necessarily a bad thing, but it can get out of hand.
6/20/2014 1:48:54 PM
Why click-bait headlines work, what it means for journalism, and by extension, PR. Plus, a new model for sponsored content.
6/13/2014 1:45:57 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM