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Is the press release dead? Not yet, says a PR Newswire exec. Those old releases are content that keep resurfacing in searches—if you do it right.
12/3/2013 2:51:06 PM
It may seem that quantity may trump quality when it comes to syndicating your content on blogs, but there are quite a few reasons to be cautious.
12/3/2013 2:47:34 PM
Whether they imply something that probably isn’t the speaker’s intent, are overused, or are simply offensive, these terms are all highly problematic.
12/3/2013 2:45:48 PM
Human rights activists are slamming Björn Borg for flouting the East Asian nation’s social mores by dropping pink underpants on people in Pyongyang.
11/26/2013 2:45:10 PM
Thrill readers the way Cosmo and National Enquirer do. Make the first five words count. And write for your friends, not some imaginary corporate target.
10/25/2013 1:48:03 PM
Columnist David Pogue picks apart a jargon-filled email from a PR pro and offers a rewrite.
10/25/2013 1:45:31 PM
Find out who among the fierce competitors nabbed our top honors.
10/14/2013 1:52:52 PM
You devoted a bunch of time and effort to writing a great press release, but if you relied too heavily on spell check, you may have overlooked a few simple mistakes.
8/13/2013 1:46:52 PM
The classic game of hard choices gets a workplace overhaul. Who wants to join in the fun?
6/12/2013 1:46:00 PM
Stone Temple Pilots issued a terse statement announcing they were firing lead singer Scott Weiland. Brevity, it seems, is the soul of buzz.
6/6/2013 1:52:12 PM
The way people consume content is clearly changing, but a good story is a good story, no matter what the delivery method is, and it will always have value.
6/3/2013 1:47:35 PM
Odds are high you’ll hear from reporters regularly if you possess these skills.
5/13/2013 1:46:24 PM
No one wants to be called a "resource." Cut these 12 words from your vocabulary to make your office a more enjoyable place.
4/23/2013 1:49:39 PM
Use these 'cursed words,' and many reporters and bloggers will delete your email. So will your employees. Plus, civilization might end.
4/19/2013 1:50:53 PM
The ides of March last week prompted this executive to revisit Shakespeare for some reminders on how to practice PR.
3/25/2013 1:48:09 PM