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For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
7/28/2016 1:59:26 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
From ‘spin doctoring’ to the lore about never-ending red-carpet galas, the industry—and its practitioners—have been erroneously depicted for decades. Let’s set a few things straight.
7/20/2016 1:49:26 PM
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
7/13/2016 1:48:25 PM
Use this insight as a guide to feel confident, comfortable and knowledgeable in front of any group of any size on any occasion.
7/1/2016 1:48:11 PM
Today’s pros are responsible for more than they used to be. In an agency setting, attributes go beyond a proven track record and prestigious education. That’s where one key trait comes in.
6/24/2016 1:56:56 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM
Regardless of whether the infatuation with downsizing to 200-square-foot domiciles continues, the need for concise writing and optimizing the essentials will endure.
6/21/2016 1:46:59 PM
It's not enough to craft a zinger, devise a pun or lampoon a pop-culture icon. You must fit the jest to the occasion, the audience and your speaker. Here's how to strike while the irony's hot.
6/20/2016 1:45:19 PM
Jobs in print journalism might be scarce, but a recent report says internet publishing roles are on the rise. Here’s the scoop—and a few writing/media relations positions to browse.
6/10/2016 1:53:41 PM
In business writing, it’s important to maintain strict guidelines. Of late, ‘they’ has re-emerged as a go-to singular pronoun in certain cases. Should marketing copy follow suit? Here’s an answer.
6/10/2016 1:47:40 PM
At first, PR might seem like a trying career. If you commit for the long haul, however, you’ll learn that few other professions offer as much as this niche. The outgoing PRSSA veep explains why.
6/2/2016 1:48:32 PM
The axiom that 'work expands to fill the time allotted' rings true—to an extent. Certain factors can help you determine whether you'll compose those brilliant remarks in weeks, or minutes.
6/2/2016 1:46:40 PM
The ‘founder of PR’ Ivy Lee published ‘Declaration of Principles’ in 1906. In celebration of the 110th anniversary of Lee’s work, here is a series of reflections on the profession and its practice.
5/24/2016 1:56:34 PM
A good storyline is the spine of many an audio program. Here are guidelines on how to apply that approach to your informative talks and persuasive addresses.
5/24/2016 1:54:48 PM