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Professional life and protocols have transformed into something unrecognizable from 20th-century mores. Is personal branding as simple as adding a word to your Facebook bio?
8/25/2016 1:46:11 PM
Murky deadlines, pronouns with ambiguous antecedents, and exhortations to 'work your magic' can baffle colleagues and clients, while risking that you don't get precisely what you need.
8/23/2016 1:47:25 PM
PR pros working to eliminate corporate speak cringe when they hear these buzzwords—especially since they’re growing in usage. Which do you hate?
8/11/2016 1:46:23 PM
Good writers often craft strongly written résumés. Do PR pros fall into that category? Some might, while others should brush up on these tips—and browse our list of open positions.
8/8/2016 1:48:48 PM
Communications experts love doling out advice. Few, however will be honest about what makes them reach for the stress ball. Here are some stressors—and how to overcome them.
8/8/2016 1:45:44 PM
How are your coding and Google Analytics skills? If you want to move up in the PR industry, you'll want your digital muscles in tip-top shape.
8/4/2016 8:00:00 AM
A younger workforce is emerging in the PR world. If you’re unsure whether these green beans are fit to succeed, consider these insights.
8/1/2016 1:49:09 PM
Many PR pros have multitasking, writing and tech skills, but if you seek to get hired in 2016, you must hone abilities that can’t be automated. Here’s how—along with a roundup of open positions.
8/1/2016 1:47:21 PM
For many industry pros, working for yourself is the ultimate dream. After a switch from the corporate world to running her own agency, one former exec decided to share a few lessons.
7/29/2016 1:53:26 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
From ‘spin doctoring’ to the lore about never-ending red-carpet galas, the industry—and its practitioners—have been erroneously depicted for decades. Let’s set a few things straight.
7/20/2016 1:49:26 PM
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
7/13/2016 1:48:25 PM
Use this insight as a guide to feel confident, comfortable and knowledgeable in front of any group of any size on any occasion.
7/1/2016 1:48:11 PM
Today’s pros are responsible for more than they used to be. In an agency setting, attributes go beyond a proven track record and prestigious education. That’s where one key trait comes in.
6/24/2016 1:56:56 PM
Some might say the venerable press release is fading away, but this communicator argues that well-written copy still effectively spreads your news.
6/23/2016 1:52:10 PM