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The words you use matter. If you’re repeating negative terms back to reporters or using words no one outside your industry understands, it’s time to revise your lexicon.
10/24/2014 1:52:55 PM
If you want to be viewed as 'eloquacious' rather than 'bellignorant,' you may want to try out these portmanteaus.
10/1/2014 1:52:03 PM
PR pros looking to tell their clients' stories can look to classic tales full of conflict, drama, and excitement as a template.
9/11/2014 1:52:10 PM
Words that are spelled differently but sound the same can be the cause of some serious confusion. Here's some help to get it all straight.
9/10/2014 1:52:34 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
If a word doesn’t add to your writing, don’t use it. These five rarely add anything. Excise them and, if possible, use something better.
6/26/2014 1:52:20 PM
There’s nothing quite like a clever play on words. Here are a few you may want to consider adding to your repertoire.
6/25/2014 1:53:39 PM
As Strunk and White famously admonished, ‘Omit needless words.’ Here are some worth omitting.
6/11/2014 1:52:45 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM
Good writing is as important now as it’s ever been. It may be even more important. Here’s how to make yours difficult to ignore.
6/9/2014 1:51:23 PM
If you’re stuck for just the right term to use, these websites (and one book) will help you find the word that hits the sweet spot.
5/21/2014 1:52:04 PM
A passing meeting at an airport bookstore turned into a blogging gig at The Huffington Post . The takeaway? Never pass up an opportunity.
5/16/2014 1:45:02 PM
PR Daily readers and a couple of famous authors offer further advice for making composition a little bit more comfortable.
5/14/2014 1:52:02 PM
Sentences that have too many ideas and not enough punctuation are usually the hallmark of sloppy writing, but not always. Here are some exceptions.
5/7/2014 1:52:52 PM
Running a blog or an organization’s website means having to feed the content beast, usually daily. Rather than racking your brain and forcing an idea, try these techniques.
4/30/2014 1:52:20 PM