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This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
Are you mixing up ‘incredulous’ and ‘incredible?’ If so, you’re not alone. See if you can navigate these sound-alike terms that trip up even veteran writers.
7/15/2016 1:52:25 PM
Not sure whether to use ‘ambivalent’ or ‘indifferent?’ You’re not alone. Here are several confounding terms —and how you can tell them apart.
7/8/2016 1:45:00 PM
As with common gaffes of usage and punctuation, botched syntax can distort a writer’s intended message—often with humorous consequences.
4/19/2016 1:53:53 PM
If you’re wondering whether you should use ‘can’ or ‘may’ in your copy, this list can shed some light on that question and several others.
3/23/2016 1:51:15 PM
There are several gems—besides Tiny Tim’s iconic wisdom—in Charles Dickens’ tale. This writer shares her favorites.
12/16/2015 2:53:58 PM
These terms seemingly defy English rules of spelling.
12/10/2015 2:45:00 PM
This guide will give you ideas for any wordsmith this holiday season.
12/3/2015 2:45:50 PM
They may roll off the tongue with ease, but it’s time to put these terms to rest.
12/2/2015 2:45:00 PM
Public relations pros and marketers can get more mileage out of their organizations' content when they work together.
11/18/2015 2:47:17 PM
Remember this acronym when creating or tweaking your content marketing strategy.
11/12/2015 2:53:00 PM
These three resources can make life easier for corporate communicators by assisting with research and providing an extra set of hands when needed.
11/12/2015 2:45:00 PM
Adverbs and adjectives are wonderful helpers, except when they’re not. As in real estate, there are three key factors: location, location, location.
10/21/2015 1:52:11 PM
Freelance writing for a coveted website or publication can boost your credibility and offer additional opportunities. Here's how to craft an email that won't end up getting ignored.
10/16/2015 1:53:02 PM
You won't find these words in the dictionary, but many communicators use them anyway.
10/15/2015 1:46:59 PM