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A goal for many marketers is to see their content spread far and wide online. Crafting a post or video that takes the Web by storm might be less complicated than many pros might think.
5/3/2016 1:57:54 PM
Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
5/3/2016 1:47:39 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
4/27/2016 1:46:24 PM
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
4/25/2016 1:55:18 PM
PR and marketing pros new to the content game might be cutting their clients' blog reach with these mistakes. Here's a guide to getting back on track.
4/19/2016 1:48:46 PM
The number of clients who say they want ‘organic content’ is rising. To meet that demand, PR agencies need writers. Here are marketing jobs that emphasize writing, among other skills.
4/15/2016 1:56:15 PM
Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
4/13/2016 1:49:47 PM
In PR, attracting new clients can be a challenge. To improve your reach and stand out from the crowd, focus your efforts on these key aspects.
4/7/2016 1:46:28 PM
Creative marketers are always in demand. To land your next job, recruiters suggest handing over an example of your prowess. To get started, consider this list of inventive opportunities.
4/4/2016 1:45:50 PM
Outside of poring over press releases, ad copy or newspaper articles, busy PR pros may not have much time to read. One marketer says to make a change, offering his picks for bibliophiles.
4/1/2016 1:54:50 PM
Corporate jargon is easy for many PR pros to detect. Proper AP style for corporate terms can be an entirely different story. Here’s a quick guide for business terms from a recent Twitter chat.
3/31/2016 1:46:25 PM
From adding a call to action to using captivating images, there are tons of ways to make content more engaging on social media. Here’s insight from a variety of experts.
3/29/2016 1:52:49 PM
Sometimes social media managers forget how big an audience they cater to. To keep your team on the same page, follow these 8 rules for proper engagement.
3/22/2016 1:47:30 PM
Recent data show more job-seekers are listing ‘content marketing’ in their profiles, experience for which digital-focused employers look. Add to yours with this week’s featured listing.
3/18/2016 1:56:13 PM