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Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/22/2016 1:59:51 PM
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
7/13/2016 1:48:25 PM
Content marketers are in demand, but their skillsets go beyond what many might think. Do you have what it takes to land a new role? A new report has insight.
7/11/2016 1:47:35 PM
Here’s a quick look at the do’s and don’ts, the limitations and advantages, of Facebook’s new feature, 'Branded Content,' a potent new tool for online PR marketers.
6/21/2016 1:47:59 PM
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
6/13/2016 1:47:20 PM
Over the holiday weekend, tweeters for an authoritative source for wordsmiths made a bold claim about the summertime staple, which charred audiences online.
6/2/2016 1:49:39 PM
Rumors that the social media outfit would soon alter its well-known 140-character cutoff have been confirmed. Here’s what’s to come—and how users have reacted.
5/26/2016 1:48:43 PM
Most great careers start with a well-received interview. To ace your next sit-down, hone your promotional skills. Here’s a list of available communications positions to motivate you.
5/20/2016 1:54:37 PM
Facebook has mastered photo and video sharing, and now its brand managers are moving to the written word. Here’s how Zuckerberg is leaving his competitors in the dust.
5/20/2016 1:45:43 PM
Many PR pros might think the more skills listed on their résumé, the more appealing they’ll be to recruiters. Instead, edit your skills to suit the job in question. To start, consider these positions.
5/6/2016 1:56:57 PM
A goal for many marketers is to see their content spread far and wide online. Crafting a post or video that takes the Web by storm might be less complicated than many pros might think.
5/4/2016 1:47:54 PM
Although the duties of a PR pro might vary from client to client, some tasks never change.To make your routine more efficient consider these tips.
5/3/2016 1:47:39 PM
‘Smaller is better’ is the hot phrase for boutique marketing and ad agencies looking to entice talent. If you’re seeking a change of pace, consult this list of open positions—big and small.
4/29/2016 1:55:12 PM
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
4/27/2016 1:46:24 PM
News of the beloved musician’s death spread quickly across the Internet on Thursday. Here’s how millions remembered and honored the inspiring artist and cultural icon.
4/25/2016 1:55:18 PM