Results for Articles:
Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
7/25/2016 1:49:51 PM
This communicator says the oft-employed media relations tactic isn’t up to snuff, advising that you should spend your time and money on other efforts. Do you agree?
7/22/2016 1:47:38 PM
From ‘spin doctoring’ to the lore about never-ending red-carpet galas, the industry—and its practitioners—have been erroneously depicted for decades. Let’s set a few things straight.
7/20/2016 1:49:26 PM
These insights from both sides of the desk will help you work efficiently, fulfill your subject matter and deadline targets, and foster good will for future assignments.
7/18/2016 1:45:00 PM
Save $50 per entry: Throw your hat in the ring for our Content Marketing Awards by July 27. Then convince management to save even more by entering more of your work in other categories of our Content Marketing Awards. Be recognized as the best in content creation.
7/15/2016 1:54:22 PM
Are you mixing up ‘incredulous’ and ‘incredible?’ If so, you’re not alone. See if you can navigate these sound-alike terms that trip up even veteran writers.
7/15/2016 1:52:25 PM
Many marketers strive to grab the attention of their target audience. To do so, keep marketing emails short and sweet. Don’t reinvent the wheel; just consider this advice.
7/15/2016 1:51:28 PM
As PR pros’ responsibilities expand, so does their need to adapt to technology and social media. How can you align updated tech skills with story pitching and placement? Consider this advice.
7/13/2016 1:48:25 PM
Content marketers are in demand, but their skillsets go beyond what many might think. Do you have what it takes to land a new role? A new report has insight.
7/11/2016 1:47:35 PM
Use plain, simple language to make your point effectively in the business world.
7/8/2016 1:53:00 PM
You responded to our appeal to send us the jargon word that causes you to erupt in a screaming fury. Did you respond!
7/8/2016 1:48:56 PM
Not sure whether to use ‘ambivalent’ or ‘indifferent?’ You’re not alone. Here are several confounding terms —and how you can tell them apart.
7/8/2016 1:45:00 PM
At the end of the day, does the albatross around your neck have a lot of tentacles? If you're a jargon junkie, prepare to feast. If buzzwords give you a rash, get ready to itch.
7/6/2016 1:45:21 PM
Use this insight as a guide to feel confident, comfortable and knowledgeable in front of any group of any size on any occasion.
7/1/2016 1:48:11 PM
An astonishing amount of communications copy is verbose, badly proofread, carelessly edited. Read below to remind yourself of tenets most often violated by PR pros.
6/30/2016 1:49:45 PM