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The style handbook virtually every journalist uses on a daily basis is also an invaluable resource for PR pros.
8/22/2014 1:51:45 PM
Some of these are verbal fillers, and others can be downright rude. Cut them from your vocabulary.
8/19/2014 1:48:34 PM
Want to use an image or some information from a thread you found on Reddit in a news item or blog post? Ask first.
8/18/2014 1:47:11 PM
The actor and comedian died at his home in Marin County, California Monday. He left behind a trove of wisdom.
8/13/2014 1:52:57 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
Being more selective about the verbal gems you share with your readers—and framing them just right—makes them sparkle with a special luminescence.
7/30/2014 1:49:22 PM
A typo—which came in a URL—drew ridicule on Twitter. The Oklahoma Sooners and other rivals had a ball with it.
7/28/2014 1:53:00 PM
We're giving you another week to show off your best writing and content creation skills! Don't miss this last chance to show us your best work! Enter by Friday, Aug. 1, 2014.
7/28/2014 11:00:00 AM
People are far more likely to spread the word about your organization when they have a story to tell.
7/24/2014 1:54:36 PM
A Forbes columnist has argued that 'Internet speak' and brands trying to sound like their customers could be eroding reputations.
7/21/2014 1:45:56 PM
Have you ever been inspired by the message inside a fortune cookie? Perhaps you'll find some wisdom in these writing-specific fortunes.
7/17/2014 1:49:23 PM
Optimizing your content for search engines often comes at the expense of clever, snappy writing. Here’s how you can find a happy medium.
7/11/2014 1:51:22 PM
This infographic ranks all fifteen punctuation marks according how difficult they are to learn and use. Do you agree with these ratings?
7/10/2014 1:49:39 PM
Of late, press releases have been plagued by random, incorrect capitalization. The practice doesn’t add weight to your release. It’s just annoying.
7/9/2014 1:48:12 PM
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR business. So make sure you’re doing it right.
7/8/2014 1:51:27 PM