Results for Articles:
Avoid this dirty dozen at all costs.
4/16/2014 1:49:18 PM
Don't dilute your messages with a word that dilutes your impact. With a bit of ad-hoc research, the author found women use the word more than men. What do you think?
4/8/2014 1:47:32 PM
Of course you’re proud or thrilled to announce something—so leave it out of your next press release, please.
4/8/2014 1:46:30 PM
When time and motivation are scarce, if you can’t sell yourself on a story, you probably won’t sell a reader. Plus, Michael Lewis on his approach to writing, why a scribe’s work is never finished, and more.
4/8/2014 1:45:10 PM
Lady Violet Grantham, or at least the people who write her lines, will occasionally offer wisdom that can indirectly be applied to the world of communications.
4/2/2014 1:53:40 PM
Making your blog successful isn’t just about stuffing it with new content, and if you are adding new content, it needn’t always have your byline.
4/1/2014 1:50:14 PM
As Daffy Duck might say, it’s not uncommon for people to find themselves having ‘ pronoun trouble .’ Use these tips to keep things straight.
3/26/2014 1:52:51 PM
The image was part of a satirical section of the newspaper De Morgen , and was presented as having been submitted by Russian President Vladimir Putin.
3/26/2014 1:49:13 PM
There’s no one, perfect headline under glass at a museum somewhere, but there’s a perfect headline for the release you’re writing right now. Here’s how to find the sweet spot.
3/25/2014 1:51:49 PM
When a viral marketing expert called TeamWork Online out for its email newsletter, its Twitter account insisted it ‘meant no disrespect.’ ( UPDATE )
3/25/2014 1:45:36 PM
Just when you thought business jargon couldn’t get any worse, corporate communicators come face-to-face with H2H.
3/24/2014 1:53:35 PM
A press release isn't about clearing your desk or making the boss happy. It has just one goal: eliciting a call back from a reporter. Here's how to do that.
3/19/2014 1:51:00 PM
Tesco has promised to change the label on its orange juice carton based on 15-year-old Albert Gifford’s complaint.
3/19/2014 1:47:31 PM
Share this with your friends and co-workers.
3/18/2014 1:49:19 PM
Get into the proper mindset for creating compelling content by removing yourself from the many distractions at your desk. Give yourself ample time to do it, too—and ditch the coffee.
3/14/2014 1:52:56 PM