6 tips for effective Web copywriting

Web writing can be difficult, but once you have mastered these six steps, you will be way ahead of the competition:

Keep your copy short.

Although there’s no set length for your copy, remember that attention spans are far shorter on the Web. Put the “meat” of your point at the beginning of your copy, rather than burying it at the end. If you interest your customers up front, they’ll read the details and stay on your pages longer, increasing the likelihood that they will buy your product or service.

Create an emotional connection.

Whether you’re writing bullet points, body copy, or a “contact us” statement, strive to get your reader to laugh, smile, or cry to feel any emotion besides apathy. Review your copy, and determine whether your competitors are writing similar content in a similar tone? If so, approach it from a different angle and find ways to stand out from the competition to help capture your customers’ attention.

Remember: Tone is key.

Be passionate, and your tone will hit any target. Passion isn’t always easy to find. If you feel yourself going through the motions, do this: Stop writing, engage in a different activity that you find inspiring, and then return to writing content that will inspire others.