Niche dating sites are popping up everywhere, and who’s to say whether it’s a good or bad thing?
If you want to meet and date a farmer, inmate, redhead, already-married person or marijuana enthusiast, there’s a website where you can do that. And if you want to date a fellow follower of the Bible, there are multiple Christian dating sites.
That leads to some competition between the various Christian dating sites like Christian Mingle and now Christian Connection, which is using some interesting advertising tactics to differentiate itself.
“Christians make better lovers” is a tagline for a Christian Connection ad in London:
“Christians believe in love,” it reads. “‘Love one another’ is written into their code. So if you are a single Christian, why not give our award-winning dating site a try?”
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spoke with the company’s founder about the ads, which include two less provocative entries:
Jackie Elton, the founder of Christian Connection, said: "We think it will make both Christians and non-Christians sit up and take notice. These ads tell single Christians that there is a website that may help them find a mate."
Response to the ad has been largely positive: