The era of Jack Welch is over: It's time to create real value, or perish

Read it at ChangeThis.com

In this manifesto for modern business, Douglas Rushkoff issues an impassioned plea to abandon  the safe and familiar concepts and business principles of the Industrial Age, embodied by the iconic Jack Welch.  Rushkoff demonstrates how the Internet has changed business, and argues that failure to adapt to the new ways (transparency and creating value) can lead to trouble. Customers want to see what you do, how you do it, and know who does it for you.  Rushkoff suggests that making products in a technological age means finding a core team of qualified people, some of them educated or experienced in the industry. And that’s why people will want to work for you, buy from you, and invest in your company in the future. Forget the cheapest price. It's a new world. — Michael VanDervort

In this  for modern business, Douglas Rushkoff issues an impassioned plea to abandon  the safe and familiar concepts and business principles of the Industrial Age, embodied by the iconic Jack Welch.  Rushkoff demonstrates how the Internet has changed business, and argues that failure to adapt to the new ways (transparency and creating value) can lead to trouble. Customers want to see what you do, how you do it, and know who does it for you.  Rushkoff suggests that making products in a technological age means finding a core team of qualified people, some of them educated or experienced in the industry. And that’s why people will want to work for you, buy from you, and invest in your company in the future. Forget the cheapest price. It's a new world. — Michael VanDervort