10 terrific Instagram tools and apps for marketers

These handy items help you improve your brand’s visual content with better cropping options, slideshows and even contests. Get the picture?

Only 28 percent of marketers use Instagram. That means 72 percent are missing out on great opportunities.

These 10 Instagram tools and apps will help you make the most of your Instagram efforts, whether you’re creating captivating posts, monitoring your Instagram analytics or converting your Instagram followers to customers:

1. Flipagram

Flipagram enables you to assemble photos into a slideshow, which it calls a “photo video story.”

Through these posts, followers can quickly and easily consume a brand’s products—it’s much faster than going through photos manually—as each photo is seen for about a second before it flips to the next.

Clothing retailer Reformation uses Flipagram to introduce its Instagram followers to its new collection.

This post drives traffic to its e-commerce store, as Instagram users can shop for the look with the link provided in its bio.

Check out reformation’s photo video story here.

Here are three examples of ways other businesses could use Flipagram:

  • Restaurant/bar: Photograph each food and drink item or special on sale that night.
  • Photographer: Compile photos from your fall wedding photography last year to promote for fall 2015.
  • Hotel: Use photos of guests engaging in sports and/or activities (snorkeling, bird watching, golf, tennis, etc.) to attract guests.

Price: Free

2. Repost

Did you know that 65 percent of Instagram users say they feel honored when a brand @mentions them? Using Repost is an easy way to make your followers feel appreciated.

Repost makes sharing other people’s photo or videos simple. Just browse your feed or search for a specific user or hashtag, click on the photo and press, “repost.”

This app is a great way for brands to show their user-generated content (UGC) and give praise to their customers.

Lots of big brands and celebrities use tools like Repost. In this screenshot, soccer star Giovani dos Santos uses Repost to share a photo from his teammate.

Tip: Create a hashtag unique to your brand. It will make it easier for you to find user-generated photos for your brand to use, and it’s a great way for Instagram users to browse your photos.

Price: Free

3. Like2buy

Nearly four out of five consumers (78 percent) make purchases influenced by a brand’s social media.

We all know to include a link to your website or blog in the brand bio, but Like2buy takes this a step further, offering a gallery of products instantly available for purchase.

Like2buy provides a link that marketers put in their brand’s bio. When users click on the link, it takes them to a page of the brand’s featured products. It only takes a few clicks to get from a brand’s Instagram to its Like2Buy product page.

Big brands like NastyGal and Forever 21 use Like2buy to make it easy for their followers to buy.

Tip: Use Instagram captions to say “shop link in bio” to remind users that they can shop for the products conveniently.

Price: Request a demo for details.

4. Layout

Layout is Instagram’s collage app, by far the easiest of its kind. It enables you to combine up to nine photos into one image.

There are three sources for selecting photos: camera roll, recent photos and an interesting “faces” option, through which Layout compiles photos of people’s faces.

It includes creative features such as mirroring, flipping, resizing and rearranging with just a few taps.

Bonus: With its photo booth feature, you can snap up to four photos in a row.

How can other businesses use Layout?

  • Real estate agent: Make a collage featuring a new property for sale.
  • Beauty salon: Compile a collage of the latest hairstyles of the season.
  • Tea merchant: Snap photos of four loose-leaf teas in decorative containers using a high camera angle.

Price: Free

5. Instasize

Instasize enables you to post the entirety of your visual on Instagram. If you forget to take a photo in “square mode,” Instasize will resize your photo or video-in less than a minute—so Instagram doesn’t crop out a hefty chunk of it.

Simply access your camera roll, and upload the file you want. Then edit your photo or video, and use the red icon in the upper-right corner to export it by opening it in Instagram, save it in high-resolution to your camera roll or share it on another social network.

Instasize has more features than just image resizing—check out its unique overlays, borders, collage frames and stickers. You can download more borders and stickers easily through the app.

Price: Free

6. Pixlr

Did you know that lighter images generate 24 percent more likes than dark images?

Pixlr is easy to use and gives you a bunch of options. Here are a few features:

  • Taking photos within the app
  • 100+ effects
  • 280 overlays
  • 200 borders

Even with all the options, this app is surprisingly easy to navigate.

If you check out Pixlr and decide it’s not your thing, here are three other popular photo editing tools that marketers can use:

  • Adobe Photoshop Express: It’s a mini version of Photoshop on your phone.
  • Camera+: This is not just for photo editing, but also for taking photos. The app has 6x zoom and a built-in stabilizer.
  • VSCO Cam: This is the minimalist’s favorite camera app; you can also follow other photographers’ images on the app.

Price: Free

7. ScheduGram

ScheduGram is one of a kind-a Web-based tool for publishing your Instagram photos and videos now or later.

What makes ScheduGram so different? Unlike other Instagram photo scheduling tools, ScheduGram actually posts the visual to Instagram for you—instead of reminding you to post the image yourself.

You can also manage multiple Instagram accounts and collaborate with other users, which is exceedingly handy because you don’t have to log in and out to switch accounts.

ScheduGram has basic photo-editing features such as cropping, adding filters, text and rotating images. It lets you schedule multiple posts at a time. This saves you time and frees you from worrying about the last time you posted on Instagram.

Price: Plans start at $20/month

By the way, Hootsuite has announced that it now enables you to schedule Instagram posts. It works similar to Latergram: You get a notification when it’s time to publish the post yourself.

8. Wishpond Instagram Contest

Some 70 percent of Instagram users have taken part in a contest on Instagram (or would be willing to do so). Your followers want you to run contests.

Wishpond’s Instagram Contest App collects Instagram photos and showcases them in a voting gallery on your Facebook Page or website. Fans submit their photos from Instagram and vote on their favorites.

Contests are a great way to engage your followers and collect email leads. It’s a win/win for you and your Instagram followers.

Download this free marketer’s guide to digital giveaways, promotions and rewards.

Other ways businesses can use Wishpond’s Instagram Contest:

  • Library: Have entrants snap a photo of you and your book of the moment in your favorite reading spot.
  • Mall: Set up a photo booth corner somewhere in the mall, and instruct Instagramers to snap a photo there for a chance to win.
  • Radio station: Have your followers take a funny photo (or video) of them belting out their favorite song.

Price: Plans start at $69/month

9. Iconosquare

Iconosquare is an in-depth Instagram analytics tool for marketers: It enables Instagram users to monitor and analyze comments, “likes,” followers and messages, putting the analytics all in one dashboard.

Here are a few handy Iconosquare functions:

  • The bulk commenter makes it easy for you to keep track of your follower’s comments.
  • It shows you who has recently unfollowed you.
  • It offers comparative growth statistics that help you increase your followers.

Price: Free

10. Over

Chances are, if you’ve browsed the “Explore” section on Instagram, you’ve seen a graphic designed on Over.

This sleek app was designed for mobile-creative types and Instagram users who are serious about making visually appealing graphics.

With Over, you can add text and artwork to your photos. It features both standard and custom-made fonts, as well as original artwork.

Over makes it easy to make beautiful graphics for Instagram while you’re on the go. If you design your own fonts, you can upload them to Over to use on your photos.

Price: $3.99

Which Instagram tools do you love?

A version of this article originally appeared on the Wishpond blog.


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