Freelance writers are often told to market their services if they want to get work.
Knowing that you have to pitch is only the first step. Knowing who and how to pitch are equally important if you want to increase your client base.
I’ve experimented with several strategies for finding clients. Here are the 10 I’ve found to be most effective:
1. Just do it.
Improve your pitching with practice. Although fear of rejection commonly gets in the way, if you don’t reach out to people and ask for work, it’s impossible to build a client list.
2. Pitch often.
It would be next to impossible to run a marathon after just one treadmill session. The same goes for pitching; the more you do it, the better you’ll become. Pitching is a numbers game, especially when starting out. Exercise your pitching muscle daily.
3. Use your “power base.”
A common reason people hesitate to pitch is that they don’t know who to approach.