11 creative ways to pump up your content marketing game

Want to produce online content that will capture attention and boost your sales? Consider these ideas.

Ragan Insider Premium Content
Ragan Insider Content

Coming up with fresh, new and exciting ideas for your organization isn’t easy.

Jeff Bullas identified eight main barriers to your content marketing plan:

1. Finding inspiration and ideas for the content

2. Creating it

3. Making it relevant

4. Resourcing it

5. Managing it

6. Monitoring it

7. Measuring it

8. Making it “liquid” and contagious

CoSchedule outlined the most important questions to ask to determine whether content is a good fit:

1. What’s in it for my audience?

2. Would I click on this?

3. Is this relevant to my business?

Without a solid plan—that includes creating, drafting and scheduling your posts at least a week at a time—content marketing can feel overwhelming. To shine, you have to step outside your comfort zone.

Reimagine the world of your organization with these 11 excellent ideas for your next piece of content:

1. Create Instagram Stories.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.