12 educational resources every marketer should know
Keeping up with the marketing Joneses can be as easy as Web surfing or heading to your local library. To stay up to date, one pro advises hitting the books—and a half-dozen websites.
Successful marketing in the digital age is dependent on keeping up with the times.
Social media’s rapid growth and a steady increase in customer demands require the modern marketer to continually seek new knowledge.
To keep your marketing tactics relevant, consider this array of learning resources:
Four books to help you learn any subject—including marketing:
“Don’t Go Back to School: A Handbook for Learning Anything ” by Kio Stark:
A series of case studies on autodidacts, Stark’s look at self-guided learning is 200 pages of engaging stories. This book is a little light on direction and instead teaches through examples. It’s a great overview for how to learn by doing.
“DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education ” by Anya Kamenetz:
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