12 PR and marketing pros to follow on Twitter

Get more out of your social media stream by following these communications experts. 


Twitter can be a trove of traditional and digital media knowledge—if you’re following the right people.

In addition to curating their list of follows, PR and marketing pros can also create Twitter lists to organize favorite experts, brand profiles and network contacts.

Though this list is nowhere near comprehensive, it can point you in the direction of a few great Twitter profiles for PR, marketing and social media insights:

Scott Monty (@ScottMonty)

Scott Monty, VP of strategy at SHIFT Communications, spent six years at Ford putting the brand ahead of the curve on social media.

He’s one of the best-known social media marketing experts on Twitter, and he speaks at marketing conferences around the nation.

Judy Gombita (@jgombita)

Judy Gombita is a Toronto-based PR pro and editor of PRConversations, which highlights experiences and insights from communication professionals in a variety of industries.

Follow her into a Twitter chat sometime (she attends several throughout the week) to gain network connections and insights. Be prepared: Gombita tells it like it is—the good and the bad.

Peg Fitzpatrick (@pegfitzpatrick)

Peg Fitzpatrick is a social media strategist specializing in visual media (even Pinterest is jealous of her pinboards).

Fitzpatrick just co-authored “The Art of Social Media” with Guy Kawasaki, which gives readers social media tips as well as daydreams about what it must be like to work with Guy Kawasaki.

Jay Baer (@jaybaer)

Jay Baer is a marketing consultant, speaker and president of Convince and Convert. His tweets are especially helpful for content marketers looking to navigate the busy world of social media.

Follow Baer on Twitter, then read his book “Youtility,” a New York Times bestseller, or catch a marketing podcast on his new website.

Aaron Sherinian (@ASherinian)

Aaron Sherinian is VP of communications for the UN Foundation. He tweets about international issues and development, including UN Foundation programs #GivingTuesday and +SocialGood, a social entrepreneurship community.

He also shares pictures of his family, his travels and his signature bow tie.

Sandra Fathi (@sandrafathi)

Sandra Fathi is president of Affect, and she specializes in crisis communications and digital PR strategies. Her Twitter feed is full of news and brand case studies.

Fathi also knows the importance of measuring her efforts. She’ll be sharing the ROI of social media and PR analytics at #RaganDisney in February.

Robert Caruso (@fondalo)

Robert Caruso is the CEO of BundlePost, social media curation and management software. He tweets about a variety of trends and news for community managers, marketers and digital media professionals.

If you interact with Caruso on a particularly salient social media truth, be prepared for his signature phrase: “Boom.”

Mark R. Weaver (@markrweaver)

Mark Weaver is a media law attorney, speech coach and PR pro specializing in crisis communications. His tweets are full of legal case studies and media trends.

He also is an adjunct law professor, so not only does he know communications, but he also knows the law.

Kim Garst (@kimgarst)

Kim Garst is an author, speaker and CEO of BoomSocial. She’s also a Top 10 Social Media Influencer, according to Forbes. She’s basically a Facebook queen, Instagram maven and Twitter pro.

Garst tweets helpful social media suggestions and tips for brand managers, many of which come from her articles and speeches, such as “15 methods for marketers to repurpose content.”

Ann Handley (@MarketingProfs)

Ann Handley is head of content for MarketingProfs, an online university for marketers.

She doesn’t settle for mediocre content, and neither should you. Her tweets will show you how to rise above and improve your marketing game.

Brian Fanzo (@iSocialFanz)

Brian Fanzo is a speaker, social media pro and digital strategist at Broadsuite. His tweets feature SEO, social media and digital marketing advice, both in and outside the Twitter chats he attends (he also runs #SbizHour and #SocBiz.)

Fanzo’s Twitter bio says he talks fast and tweets even faster. Be ready for it.

PR Daily readers, what Twitter profiles would you add to this list?

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